On October 21, the 24th China International Advertising Festival with the theme of "Hundred Boats Compete for the River and Integrate the World" opened at the Changsha International Convention and Exhibition Center. Gan Lin, Deputy Director of the State Administration for Industry and Commerce, and leaders of Hunan Province and Changsha City and international guests delivered speeches at the opening ceremony. Xiang Lili, Vice Governor of Hunan Provincial People's Government, announced the opening of the Advertising Festival.

This advertising festival is approved by the State Administration for Industry and Commerce, co-organized by the China Advertising Association, the Changsha Municipal People's Government and the Hunan Provincial Administration for Industry and Commerce, and co-organized by the Changsha Convention and Exhibition Bureau, the Changsha Municipal Administration for Industry and Commerce, the Hunan Advertising Association, and the China Advertising Information Culture Communication Co., Ltd. This is the first time that the China International Advertising Festival has settled in Xingcheng Changsha.

The 24th China International Advertising Festival opens in Changsha.

In his speech, Gan Lin, deputy director of the State Administration for Industry and Commerce, pointed out that the 13th Five-Year Plan period is the decisive stage for my country to fully build a moderately prosperous society, and it is also a critical period for the rapid development of the advertising industry. China's advertising market is firmly ranked second in the world.

The three-day 24th China International Advertising Festival is centered on creativity and excitement, and has made great innovations and breakthroughs in content and form. The Advertising Festival mainly sets heavyweight forums such as the International Advertising Creativity and Macro Development Summit Forum, China Media Trend Forum, China Brand Innovation Forum, China Interactive Advertising Summit Forum, China Aifei Forum, as well as professional awards such as the China Public Service Advertising Yellow River Award and the China Advertising Great Wall Award. It also covers rich and colorful content such as the world's excellent advertising works display and media equipment exhibitions.

Exhibitionists from all over the country visited the exhibition hall.

It is worth mentioning that the "Belt and Road" advertising joint conference was also held during the advertising festival and the "Belt and Road Advertising Industry Development Consensus" was released, aiming to build a platform for multilateral exchanges and cooperation in the advertising industry along the "Belt and Road" and strengthen exchanges between advertising industries for different ethnic groups and cultures along the route. At the same time, this advertising festival specially set up the "Advertising Hunan Military Hall" to display the development achievements of Hunan's advertising industry, famous brands in Hunan, and outstanding advertising talents in Hunan, and explain the contemporary advertising creativity, regional elements and Hunan cultural heritage of Hunan Province.

On the scene, there are some exciting highlights~

Reporter | Li Min

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