From June 11 to 13 local time, the 2025 Jiangsu (Astana) Import and Export Commodity Exhibition was held at the Astana International Convention and Exhibition Center, the capital of Kazakhstan. Soho Holdings Group debuted for the first time as the organizer, joining hands with the Ministry of Trade and Integration of Kazakhstan to create a new platform for economic and trade cooperation.

From "exhibitors" to "exhibitors" to create a high-end cooperation platform

As the "main force" of Jiangsu's foreign trade, Soho Holdings Group has frequently appeared on international economic and trade stages such as the CIIE and the Canton Fair. With its excellent product quality and professional services, it has established a strong brand reputation in the global market.

At this Jiangsu (Astana) Import and Export Commodity Exhibition, Soho Holdings Group integrated 21 trading companies to participate in the exhibition, and also strived to create a full-chain system of "exhibition platform service" through the integration of diverse scenarios such as service trade promotion, supply and demand procurement docking, fashion and product show. In the process of exhibition area planning, enterprise selection, agenda setting, etc., Suhao Holding Group closely follows Jiangsu's advantageous industries, deeply meets the needs of the Central Asian market, effectively integrates high-quality foreign trade resources in the province, builds a bridge and link for precise docking between Jiangsu and Central Asian merchants, and empowers the in-depth connection between Jiangsu and Central Asian markets.

Shakaliyev Alman, Minister of Trade and Integration of Kazakhstan, Han Chunlin, Chinese Ambassador to Kazakhstan, and Ding Hai, Vice President of Soho Holdings Group, unveiled the exhibition and witnessed the project signing.

"Sohao Holdings Group deepened the implementation of the results of the first China-Central Asia Summit and the cooperation reached by the Jiangsu Provincial Government delegation when visiting Central Asia, gathered all resources and factors to create the "Sohao New Silk Road", accelerated the construction of landmark key projects such as "Jiangsu Central Asia Center" and "Central Asia Jiangsu Center", and helped Jiangsu and Central Asia continue to deepen exchanges and cooperation." Ding Hai said in his speech at the opening ceremony that hosting this import and export commodity exhibition, Sohao Holdings Group went from being a "participant" to now "organizer", which is not only an important milestone for the group to further deepen its efforts in Central Asia, but also a vivid practice of helping Jiangsu enterprises "go global" and serving Jiangsu to "striving for the first place in promoting deep-level reform and high-level opening up."

After the opening ceremony, participants inspected the museum on site and went to the booths of Huihong Zhongding, Shuntian Co., Ltd., Suhao Hongye, Huihong Animal Products and other companies under Sohao Holding Group, and had in-depth exchanges with the leaders of participating companies to learn more about the exhibition and sales situation.

Jiangsu products are highly favored in deep conformity with the demands of Central Asia

As a major manufacturing province, Jiangsu has multiple trillion-level industrial clusters. The exhibition lasts for three days, with 185 booths in 12 exhibition areas, with a total area of ​​3,500 square meters. More than 60 participating companies have launched the latest R&D and latest flagship products, covering textiles and clothing, gifts and toys, machinery and equipment, biomedicine, electronic products, maternal and child products, auto parts, food and beverages and other categories.

On the opening day, more than 1,500 merchants attended the meeting, and the on-site transaction export amount exceeded US$10 million. A AI-driven codeless high-precision robot exhibited by Huihong Animal Products Company, a subsidiary of Sohao, can capture full-pose movements in three-dimensional space and realize unmanned operations in all periods of machine tool production. It is favored by Central Asian merchants and has achieved many procurement intentions.

At the exhibition site, a batch of customized products that meet the needs of the Central Asian market have attracted much attention. Sohao Hongye closely follows the needs of Central Asia's infrastructure and innovates technology in labor protection gloves. Huihong Zhongtian Company and Soho Textile Group combine the climate characteristics of the Dogobi and the temperature difference between Central Asia and the huge temperature difference, and launched a dual-function fabric of cool, breathable and intelligent temperature control. Soho Tianhong Automobile Group focuses on "climate adaptability solutions" and exhibits a single platinum spark plug that can maintain stable ignition performance in an extremely cold environment of -40℃, which is highly adapted to the complex road conditions in Central Asia in winter. Jiangsu Grain and Oil Company has selected Chinese candy series that integrates Central Asian flavor preferences. Shuntian Co., Ltd. and Sohao Zhongjia Company organically integrate Central Asian ethnic clothing with traditional Chinese aesthetic symbols, launching commuter clothing that combines functional and artistic nature, making products a cultural carrier that spans regions. These demand-oriented high-quality products help Central Asia to improve consumption and industrial upgrading, allowing the temperature of "Jiangsu Intelligent Manufacturing" to continue to be transmitted on the Silk Road.

Coordinate commodity exhibition and sales and industrial promotion to achieve higher levels of mutual benefit and win-win results

During the exhibition, the organizing committee held a promotion activity for key projects. Soho Asia-Europe Internet Group introduces the Central Asia Jiangsu Center project plan, Nanjing Xuanwu District promotes the business environment, Jiangsu Maternity and Baby Products Association shares cooperation opportunities, and presents a rich scene of cooperation between Jiangsu and Central Asia markets in multiple dimensions.

At the same time, trading companies under Sohao Holdings Group released an import list and carried out supply and demand procurement matching on-site to promote the accelerated conversion of intended orders. 10 companies including Huihong Zhongtian, a subsidiary of Soho Holdings Group, signed strategic cooperation framework agreements and business cooperation letters of intent with many Central Asia companies, covering metal and mineral resources, grain, oil and food imports, with a total amount exceeding US$92 million, achieving tangible results.

Central Asia is an important node for jointly building the "Belt and Road" and a strategic hub connecting the Eurasian continent. The exhibition not only carries the important mission of deepening economic and trade cooperation and achieving mutual benefit and win-win results, but also embarks on a new journey for Jiangsu enterprises to explore the Central Asian market. Zhou Yong, chairman of Suhao Holdings Group, said: "With the continuous deepening of the operation and construction of Jiangsu Central Asia and Central Asia Jiangsu Center, the group's brand influence has greatly increased, which has also driven the steady expansion of trade scale. From January to May this year, the group's trade scale with Kazakhstan increased by 79% year-on-year. Against the background of deep adjustment of the global trade pattern, we will uphold the responsibility of provincial state-owned enterprises, actively build efficient cooperation bridges, aggregate Jiangsu's industrial advantages, and work with more Jiangsu enterprises to expand Central Asia, a market full of potential, so that more "Jiangsu Manufacturing" and "Jiangsu Service" will enter thousands of households in Central Asia, inject strong momentum into high-quality joint construction of the Belt and Road Initiative, and make new contributions to the building of a closer China-Central Asia community with a shared future." (Su Xinxuan)