"With the expansion of the Internet, the Silk Road we could see in the past has expanded another path, which is 'Silk Mesh'." On July 29, Bao Guoqiang, a distinguished professor at Shanghai University, a scholar of Weichang, doctoral supervisor, and chief expert of major national projects, said.

Bao Guoqiang believes that after entering the Internet era, enterprises have become very important communication subjects. "It is not only cultural enterprises that have cultural functions. My major topic "Constructing the Image of Social Responsibility of Chinese Enterprises in the Background of the Belt and Road Initiative" mentioned that corporate social responsibility includes very important cultural responsibilities. Companies that make milk, railway construction, and mining also have cultural responsibilities. It is very important to reflect cultural responsibilities and make them perceived and infiltable products for everyone to experience."

Bao Guoqiang pointed out that in the process of corporate culture dissemination, several points should be paid attention to: leading enterprises play an anchor role in ecological construction; platform enterprises are used as ecological hubs to build ecological hubs; cross-border enterprises are used to reconstruct the value chain; and horizontal cooperation realizes the three-circle linkage between the core circle (content), the middle circle (technical support) and the outer circle (channel).

Bao Guoqiang talked about three dimensions of innovation in cultural overseas travel models.

The first dimension is the user co-creation model. The Internet has evolved from the simple Internet in the past to the current era of artificial intelligence. From farming to machinery in the past, to information, to the intelligent civilization that was immediately opened, the development of human productivity has continuously liberated physical strength and brain. In this process, the communication methods of enterprises and society have undergone major changes. "We used to be very passive when watching movies; today, we can also participate in the production of movies. Now many games also show such a function. We must make good use of the user co-creation mechanism and abandon the one-way thinking of the past." Bao Guoqiang said.

The second dimension is to use technology to achieve high-dimensional integration of experience. "The experience and application scenarios of products are very important. Without these, our products or services may be discounted in terms of sales and application."

The third dimension refers to the balance between localization and globalization. Many companies are willing to go overseas to Southeast Asia because the market has certain possibilities to integrate Chinese culture.

Bao Guoqiang believes that going overseas by enterprises, including brand overseas, is not only an important strategy of the country, but also a key link in the "Belt and Road" initiative. How to protect enterprises going overseas is a question that needs to be considered urgently at the moment.

He once conducted an investigation into "phobia to go to sea" and found that cultural conflicts are an inescapable problem for cross-cultural communication. At the same time, political and economic factors may also constitute real resistance. "We might as well change our perspective and refer to the Americans' approach: how did brands such as Tesla, Hollywood movies, KFC, McDonald's go overseas?"

Bao Guoqiang found that it is very important for enterprises to try to downplay political differences and other problems and to do a good job in products and services. "No matter who he is, he is a consumer when facing products and services. If the consumer spends money, time and energy on consuming your things, he has to measure whether he has got what he wants."

Bao Guoqiang believes that the value-leading issue of Chinese companies going overseas should be considered from a higher level, and the concept of "a community with a shared future for mankind" provides direction. He said that this concept can be implemented at two specific levels in enterprises going overseas: for enterprises, they should build a community of shared future for products, such as eating healthy rice, oil and drinking healthy water wherever the world goes; and for humans, whether Africans, Europeans, or Asians, they all have common pursuits.