In recent days, the incident of "three girls and four children to renew their faces" has attracted attention. After the boss in the renewal incident became the "Seven Wolves" in the video, the incident continued to ferment and even affected the well-known clothing brand - Seven Wolves. Some netizens flocked to the Seven Wolves live broadcast room and said, "Go to sue the noodle shop owner, and if you don't sue, you won't buy clothes."

On August 18, Seven Wolves issued a statement on recent public opinion events: Thank you for your concern, Seven Wolves will also repay this love with better products and services. Thank you for your enthusiastic comments in the live broadcast room, and calls on everyone to discuss rationally and return the focus to products and services. Never tolerate illegal and disorderly behaviors, and will protect your rights in accordance with the law if necessary.

However, as of today's press release, some netizens are still "playing with memes" in the Seven Wolves' live broadcast room, and some netizens are also calling for Seven Wolves to catch the "traffic that is splashing". The Seven Wolf Stock Bar is also very lively. Some netizens commented that Seven Wolf was asked to cooperate with noodle companies to sell goods, and some people said that "this stock will rise immediately."

In the secondary market, Seven Wolves closed at 7.72 yuan per share today, an increase of 3.21%, with a total market value of 5.443 billion yuan.

He was once hotly discussed for "marriage from wealthy families"

Founded in Jinjiang, Fujian in 1990, Seven Wolves is mainly engaged in the design, production and sales of the "Seven Wolves" brand men's clothing and needle-spinning products. Its iconic classic product is jackets. In addition, the company also operates the international light luxury brand "Karl". The actual controllers of the company are Zhou Yongwei, Zhou Shaoxiong and Zhou Shaoming.

The last time, the old clothing company of Seven Wolves received widespread attention, and it was the time when Seven Wolves second son married the little princess of Xtep Group last year.

In June 2024, Ding Jiamin, the "little princess" of Xtep Group, officially announced the good news on her social media platform and posted a video: She was wearing a wedding dress and a crown on her head, and the groom next to her was Zhou Liyuan, the second son of Seven Wolves. The latter is the son of Zhou Shaoxiong, one of the actual controllers of the Seven Wolves.

It is worth mentioning that there are many marriages between wealthy families in Fujian. Public information shows that there is also a wealthy marriage between Seven Wolves and Bama Tea Industry. Wang Jialin, the daughter of Wang Wenbin, the actual controller of Bama Tea Industry, married the son of Zhou Yongwei, the actual controller of Seven Wolves.

As for the company Seven Wolves, the company has also been interested in cultivating second generations in recent years.

In July this year, the company completed the change of its board of directors, and Zhou Liyuan was appointed as the company's deputy general manager. According to public information, it officially joined Sepwolf in 2018 and served as a director of the company's board of directors. Currently, he serves as the head of Karl brand, responsible for the formulation and implementation of Karl brand overall strategy.

Do performance rely on "stock trading"?

Since the rise of the Internet era, the development of many clothing companies has stagnated and even fell into a dilemma of regression. The Seven Wolves also had such a time.

After the establishment of Seven Wolves Company in the 1990s, under the leadership of Zhou Jiasan brothers, the company gradually reached its peak and became a well-known national clothing brand. In 2004, Seven Wolves was listed on the A-share market, becoming the first company in Fujian to be listed on the Shenzhen Stock Exchange. Data shows that the company's net profit reached 561 million yuan in 2012, the highest in history, and its revenue that year was as high as 3.477 billion yuan.

Subsequently, Seven Wolves' performance began to fluctuate, and by 2022, the company's net profit was only 151 million yuan, the lowest in the past 10 years. However, the net profit in the past two years has increased year by year, with its net profits in 2023 and 2024 being 270 million yuan and 285 million yuan respectively.

The growth of Sepwolf's performance is not due to the improvement of its main clothing business, but is mainly related to investment returns. According to the 2024 annual report, the company achieved revenue of 3.14 billion yuan in 2024, a year-on-year decrease of 8.84%, and its net profit attributable to shareholders after deducting non-operating items was only 73 million yuan, a year-on-year decrease of 60.86%. However, due to the 236 million yuan income from wealth management products, stock investment and other income, the company achieved a net profit attributable to shareholders of 285 million yuan that year, an increase of 5.35% year-on-year.

In the first quarter of this year, Seven Wolves achieved operating income of 844 million yuan, a year-on-year decrease of 5.47%; achieved net profit attributable to shareholders of listed companies of approximately 150 million yuan, a year-on-year increase of 40.63%; achieved net profit excluding non-operating items of 38.6452 million yuan, a year-on-year decrease of 36.35%. From January to March, the company's financial products and stocks' fair value changes in profits and losses, and the investment income realized were 130 million yuan, which is also the main reason for the year-on-year increase in the company's net profit attributable to shareholders.

In April this year, Seven Wolves continued to announce that it plans to use no more than 2 billion yuan of idle owned funds for securities investment. It seems that Seven Wolf also wants to continue to enjoy the sweetness of investment.

According to official disclosure, as of the end of December 2024, the Hong Kong listed companies invested by Seven Wolves include Tencent Holdings, China Offshore Oil, China Property Insurance, China Mobile, and China Shenhua.

It is worth mentioning that during the investor exchange event in May this year, a netizen directly asked, "The main business is no longer profitable after deducting financial interest income. Why not sell clothing brands and specialize in financial investment."

At that time, Seven Wolves replied that in the future, the company adopted the "fixed income replacement" strategy, and allocated some stocks to comprehensively consider factors such as the industry, business stability, dividend distribution stability and stock price during allocation. In daily business activities, the company will still focus on its main business, continue to promote the reform of the "Seven Wolves" business model, and strive to integrate excellent resources in the fashion consumption industry to build a fashion consumption investment platform.

This time, the popularity caused by the "continuing event" has undoubtedly brought a sudden wave of attention to the old brand of Seven Wolves. The live broadcast room plays memes and the hot discussions in stock bars seem to indicate that the "traffic that is pouring out" has arrived. However, whether "the traffic that splashes the sky" can truly be transformed into "the wealth that splashes the sky" may still need time to test.