From September 13 to 14, the 2025 China International Service Trade Fair ushered in a public open day in Shougang Park, which is open to the public for free. If you are going to go for a walk, here is a practical guide to the exhibition.

The park plans more than 12,000 seats, and landmark food is waiting for you to check in

In addition to watching exhibitions, eating is the top priority for public open days.

On one hand, there is the most cutting-edge digital trade and on the other hand, the most down-to-earth market fireworks. The industrial style in Shougang Park is warm and fragrant by the hot consumption experience. The technology booth is crowded with people, the food market is filled with fragrance, and the cultural and creative zone is lined up - a high-standard international event can also have a strong atmosphere of fireworks.

Opposite the exhibition hall No. 8, the Jiangxi Provincial Department of Commerce organized 16 catering companies to form the "Jiangxi Small Fried Food Market" to debut at the Service Trade Fair, mixing noodles, clay pot soup, and hot stir-fried side dishes... Many viewers came out of the futuristic technology booth and were brought back to reality by this "human fireworks".

"Jiangxi Small Fried Food Market" appeared at the Service Trade Fair. Photo by Wang Fei, a reporter from Beijing News

Time-honored brands are also cross-border work. Beijing Huatian Food Group joins hands with the Chinese animation platform to create a creative food market themed by "Journey to the West Feast". Sun Wukong and Tang Monk led the audience, Qingfeng Baozi Shop launched the "Huaguoshan Xian Peach Bun", Huguo Temple snacks transformed into "Tianting Imperial Season", "Purple Gold Gourd Rice", "Oil Crispy Hot Wheel"... These creative foods attracted many viewers to check in. Bai Sensen, deputy general manager of Huatian Group, said that this is not only a carnival on the tip of the tongue, but also a cultural innovation practice that deeply integrates classic IP, century-old brands and immersive experience.

In an interview with the Beijing News reporter, Park Xuedong, director of the Beijing Municipal Bureau of Commerce, said that this year, the Shougang Park plans more than 12,000 seats of various types, and all outdoor dining venues are equipped with parasols or awnings, which are guaranteed to provide comfort. At the same time, the catering types are rich and diverse, and hotels such as Wuzhou Crown and Beichen Intercontinental have been carefully recruited, specialty restaurants such as Xiaodianli Soup and Emei Restaurant, as well as well as well-known social catering brands such as Hongzhuanyuan and Pizza Hut, to meet the different needs of the audience.

Hard-core technology gathers in cultural and tourism exhibition areas, which are suitable for taking children to go to exhibitions

The 3D dragon breaks out of the wall, AI digital people generate exclusive itineraries in one second, and MR (mixed reality) equipment allows the audience to "touch" the treasures of the Shang Dynasty with their own hands. If you bring your baby to the Service Fair, you must not miss the special exhibition of cultural and tourism services in Hall 9. There are no difficult technical terms here, only interactive experiences that are fun, beautiful and easy to shoot.

At a special exhibition of cultural and tourism services, participants experience bionic robot expression imitation. Photo by Wang Guibin, a reporter from Beijing News

Dongcheng District moves the digital central axis to the exhibition hall, where the audience can see all the heritage points of the Beijing central axis in one picture. The "Central Axis Light-Traveling·Time and Space Tie Page" book-turning interactive device integrates traditional book reading and modern interactive design. The audience can watch the videos of the "Beijing in 1909" through dynamic images, immersively enjoy the charm of the years.

The Fengtai exhibition area is arranged into a large garden, and all the flowers selected come from the World Flower Grand View Garden, reflecting Fengtai's unique flower industry advantages. Audiences can wear MR glasses and put on flexible touch gloves to experience the patterns and temperature on the python's skin. It is reported that this is also the first work in the country to realize full sensory interaction of MR tactile.

There are always long queues in front of intangible cultural heritage paper-cutting and Peking Opera facial makeup painting. What really makes friends and family exclaim "exciting" is the XR (Extended Reality) experience area created by PICO. "The Little Monster of Langlang Mountain: You Are Walking with You XR" takes you into the Chinese-style animation world to adventure; "Dream Back to the Old Summer Palace" uses leading technology to replicate the monuments 1:1 to achieve a "time-travel park tour".

The Dongcheng exhibition area of ​​the cultural and tourism service special exhibition, and the opera actors performed live. Photo by Wang Guibin, a reporter from Beijing News

Candy Carnival, Riverside Life Festival, special consumption activities are not to be missed

In addition, you can also participate in a series of special consumption activities in Shougang Park.

During the China International Trade Fair, various activities will provide the audience with a diverse experience in culture, business, tourism and sports. The Beijing Station event of the China Tour of Foreign Trade Excellent Products and the Beijing Coffee Market will be held at the Liugonghui, Shougang Park from September 10 to 14, and the Candy Carnival will be held at the Shougang Grand Jump Taipei Plaza. The sports atmosphere of Shougang Park is also very strong. The 17th Beijing Sports Conference - Beijing Youth Parkour Elite Competition was held in Shougang Extreme Park from September 13 to 14. Shougang's Big Jumping South Plaza will also usher in the 2025 China Open Carnival, Beijing Three-person Basketball Open and other activities.

The first China International Candy Season achieved the "east-west linkage" between the main venue of Shougang Park and the 798·751 park branch venue. During the event, Shougang Park took "industrial style candy aesthetics" as the core and transformed iconic industrial heritage such as Shougang ski jump platform and cooling tower into an immersive experience space, and was committed to creating diversified consumption scenarios. Among them, Shougang Park has designed ten functional areas such as intangible cultural heritage workshops, brand exhibition halls, interactive entertainment, and theme restaurants in the main venue, and introduced more than ten types of amusement facilities such as Disco turntables and Peter Pan in the cooling tower area. At the same time, combined with the "sweet passport" check-in mechanism, it connects Shougang Park, 798·751 Park, Happy Valley and other scenes to form a cross-regional consumption link.

Shougang Park also innovates the "multi-dimensional joint ticketing mechanism" to open up the consumption scenarios of the candy season: enjoy a 20% discount on tickets with the CIIE certificate, and free admission to the park with WTT Chinese Grand Slam tickets, realizing traffic sharing of "convention and exhibition event cultural tourism".

The extreme sports experience of Shougang Skiing Platform is not to be missed. There are rope drops, small bungee jumps, and you can also taste "heartbeat coffee" from high altitudes.

"Yongding River Gathering-Kaiji Life Festival" was held during the Service Trade Fair. Yongding River Gather is located on the banks of the Yongding River on the west side of Beijing Shougang Park. It uses the artistic space where 11 special brands are located and the surrounding open fields as a carrier to achieve an organic combination of creative, leisure, consumption and other elements. The first issue is themed "Asakusa Party" and includes three event theme units: "New Creative Module", "New Life Module" and "New Community Module". The public can experience rich content such as outdoor music performances, creative markets, art workshops, etc.

Tips for visiting exhibitions

Tickets for public open day of the CICC are required to make free reservations, and you can make reservations through the CICC official website or the official website of the CICC mobile phone. It is expected that there will be a lot of people on weekends, so please arrange your itinerary reasonably and stagger the peak hours (especially after opening and afternoon hours).

It is expected that from 9:00 to 12:00 a.m. and from 3:00 to 6:00 p.m., there will be peak passenger and traffic flow around the Shougang Park in Shijingshan. Vehicles will be queued up and slow to drive on Fushi Road, Beixin'an Road, Shijingshan Road, and other sections of the park, such as Erbol South Road and Qunminghu Street. It is recommended that citizens choose to travel with green public transportation. They can take Metro Line 11 to get off at Beixin'an Station and walk to the No. 2 login hall; or get off at Xinshougang Station and walk to the No. 4 login hall.

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