In the golden September, the 25th China International Investment and Trade Fair (hereinafter referred to as the "Investment and Trade Fair") ended successfully in Xiamen.

In the new round of development of the Investment and Trade Fair, China International Trade Fair, as the market-oriented operating agency of the Investment and Trade Fair, launched a series of innovative measures from five dimensions: exhibition display, negotiation and docking, conference activities, professional services, and brand operation, to help create a new ecology for investment and trade fair investment promotion, and provide global investors with a high-quality and efficient investment feast.

Break through traditional exhibition formats and optimize exhibition experience

The International Trade Fair focuses on investment promotion in the exhibition area, breaking through the traditional exhibition form, and creating a global investment event with a scale of 120,000 square meters.

The exhibition area planning breaks through the conventional zoning logic, actively promotes harmonious integration, integrates display, roadshow, docking, and negotiation functions, and creates an immersive exhibition viewing experience. The team communicates needs with exhibitors in advance, collects and pushes project information in a targeted manner, and effectively improves the effectiveness of exhibition participation; innovates and integrates the roadshow area and display area to effectively activate the on-site negotiation atmosphere; for the first time, the "Investment and Trade Living Room" with the theme of "Hi Xia New Consumption, New World Window" was launched to create an immersive consumption scenario and a happy shopping experience, attracting many viewers to interact and participate.

In terms of exhibitor recruitment, a number of cutting-edge technology companies have been introduced, focusing on displaying cutting-edge products such as supply chain artificial intelligence innovation, Tesla's third-generation bionic robot, CATL off-road station wagon, and CATL drone, greatly enhancing the technological sense, forward-looking and attractiveness of the exhibition area.

In terms of exhibition services, it provides full-process guide and convenient luggage storage services; reached in-depth cooperation with Luckin Coffee, set up 3 coffee service points on site, and cooperated with the conference agenda to deliver coffee to important event sites, significantly enhancing the guests and media's participation experience.

Negotiation and docking based on the entire industrial chain and promote precise cooperation

The China International Trade Fair has innovatively created a full industrial chain and a full-scenario layout, and specially planned an 8,000-square-meter "B1 Foreseeing the Future Capital Project Docking Pavilion" as the core platform for efficient docking of capital and projects. The museum has built a new investment promotion ecosystem, and has held more than 50 special docking and roadshows to attract project parties and capital parties to actively participate.

The team focused deeply on the twelve key tracks and worked with professional institutions to jointly launch the "B1 Hall・Foresee the Future High-Quality Project Manual" and the Investment and Contact Project Storm List to provide credit endorsement and value-added services for high-quality projects. At the same time, we innovatively adopt the "track master" cooperation mechanism, and work with high-quality resource institutions to carry out in-depth operation of sub-track tracks, effectively improving professional efficiency and market vitality.

In addition, more than 60 well-known investment institutions were gathered on site as "table owners" and conducted in-depth "one-to-one" docking and negotiations with more than 200 high-quality projects. Through the dual-track model of "pre-match targeted push on-site one-to-one negotiation", we collect and accurately match the needs of all parties in advance, significantly improving negotiation efficiency and cooperation results.

Various conferences and activities to enhance professional influence

The ITC has innovated the organizational form of conferences, successfully served and guaranteed the "Future Investment Conference", and co-sponsored the "Industry Future Conference" with leading media platforms such as 36Kr, attracting nearly 100 high-quality investment institutions and projects to participate, effectively enhancing the industry influence and brand authority of the event. For international guests, the team formulates and implements a one-to-one exclusive reception plan, provides full-process tracking services to ensure smooth participation of guests.

In addition, the International Trade Fair also provides full-process guarantee support for more than 30 important conferences and activities, including the opening ceremony of the Investment and Trade Fair, the Future Investment Conference, the Cross-Strait Economic and Trade Cooperation and Development Exchange Activities, and the 2025 Supply Chain Cooperation Innovation Special Activities. The services cover meeting planning, venue coordination, equipment guarantee, on-site execution and other links, ensuring that each conference is carried out efficiently, professionally and in an orderly manner, and providing guests at home and abroad with high-quality participation experience.

Innovate and sustainable services and strengthen concierge guarantee

The China International Trade Fair has innovatively built a "never ended" service system, launched the "Investing and Trade Welfare" points mall, and launched the member points system on the "Cloud Investment and Trade Fair" platform. Members can accumulate points by participating in the event and redeem cultural and creative products that integrate the "Golden Key" brand logo of the Investment and Trade Fair, Xiamen regional culture and "98" annual event elements. The platform has created five special cultural and creative zones, providing immersive brand cultural consumption experience, and is very popular among the majority of exhibitors and participating merchants.

In addition, the China International Trade Fair also actively built a mechanism that combines on-site services and long-term services, assisted in the establishment of a comprehensive service exhibition area, and worked with Xiamen International Fund Port in the Xiamen Free Trade Commission area to jointly create a "Foresee the Future" roadshow center to further improve service functions and docking efficiency.

As a concierge service guarantee unit designated by the Organizing Committee of the Investment and Trade Fair, the China Trade Fair is responsible for the reception of high-standard foreign guests, and provides all-weather services including customs clearance, arrival and departure, transportation, food and accommodation, itinerary arrangements and translation docking. During this investment and trade fair, the team cooperated with the Xiamen Foreign Affairs Office to successfully receive 3 vice-state-level groups and 9 vice-ministerial-level delegations, demonstrating the host's professionalism and enthusiasm with international standards and refined services.

Brand operation expands cooperation areas and deepens brand value

The brand operation of the IMF Exhibition has achieved new breakthroughs, and has successfully introduced key brand customers such as China Resources Group and Luckin Coffee. The total number of cooperative brand enterprises has exceeded 20, which has significantly enhanced the brand value and influence of the Investment and Trade Fair.

It is worth mentioning that this year's International Trade Fair also planned and held the "Investment and Contest Dream Run" event, organizing nearly 100 merchants to participate; join hands with business districts such as China Resources' Vientiane City and Panji Center to realize the sharing of merchant resources and effectively guide exhibitors to experience local consumption; combined with urban cultural activities such as the 2025 Xiamen Beer Consumption Season and Coffee Festival, two-way drainage and resource integration are achieved. This model of deep integration of exhibition economy and urban culture not only further expands the brand influence of investment and trade fairs, but also creates more opportunities for exposure and win-win for partners.

Through innovative measures in five dimensions, the China Trade Fair not only enriched the connotation of this investment and trade fair, but also improved the effectiveness of domestic and foreign merchants participating in the conference, demonstrating the professional ability and innovative vitality of the China Trade Fair as a market-oriented operating organization. In the future, the International Trade Fair will continue to deepen the exhibition operation and content innovation with a global vision and professional strength, so that the golden business card of "Investment and Trade Fair" will shine on the world stage.