September 24

The People's Daily focuses on two full pages

2025 "Belt and Road" Media Cooperation Forum

Carry forward the Silk Road spirit and cultivate the friendship between Silk Road

Adhere to the media mission to enhance mutual understanding

Surata Rakasaimu, Director of the Thai People's Liaison Office

The theme of this forum, "Share media responsibilities and promote mutual learning in civilizations", is more practical than ever. The mission of media people is not only to report news, but also to build a bridge of understanding, promote mutual respect and praise our common humanity.

This year marks the 50th anniversary of the establishment of diplomatic relations between Thailand and China, and it is of great significance to both countries. This half-century milestone embodies deep friendship, mutual trust and common prosperity between each other. Our partnership is a vivid example of diplomatic and cultural exchange.

The high-quality joint construction of the "Belt and Road" is a grand vision of connectivity, not only the connection between infrastructure such as roads and railways, but also the connection between trade, culture and people's hearts. It depicts a realistic path for Thailand to a more connected and prosperous future, which is in line with Thailand's development strategy and can strengthen Thailand's position as a regional hub. As media people, we shoulder the mission of telling the story of high-quality joint construction of the "Belt and Road" truthfully and promoting necessary dialogue.

This year's discussion also focuses on the 10 3 cooperation mechanism, which links ASEAN with China, Japan and South Korea and becomes an important cornerstone of regional stability and development. This forum emphasizes Asian and Eastern wisdom, providing us with valuable opportunities to deepen cooperation. We share the responsibility to use collective wisdom to meet global challenges.

Faced with the ever-changing international landscape, we usher in the era of artificial intelligence. Artificial intelligence brings both opportunities and challenges. We must make sure that artificial intelligence serves truth and promotes understanding, not become a tool for misinformation while pioneering this new field.

I hope this forum will be a complete success, further consolidate the bond between us, enhance mutual understanding, inspire us to practice common media responsibilities, and jointly build a more harmonious and prosperous world.

Work with global partners to expand international cooperation

Deputy Secretary of the Party Committee of China Changan Automobile Group Co., Ltd.

Tan Benhong

New energy, intelligence and globalization are key measures for the high-quality development of China's automobile industry. With approval, China Changan Automobile Group Co., Ltd. was officially established on July 29 this year. Relying on the three major digital and intelligent new energy brands, it expands international cooperation and firmly transforms into an intelligent low-carbon travel technology company.

Changan Automobile seizes the trend of new energy and intelligence, and focuses on the differentiated needs of global users, "Avita" is positioned as a smart new luxury car brand, "Deep Blue" is positioned as a young technology sports brand, and "Changan Qiyuan" is positioned as an intelligent mobile lifestyle brand.

Relying on technological innovation and technological research and development, focusing on the core technology of the "three electrics", we have achieved the industry-leading oil-electric conversion rate, and created a super digital and intelligent platform for smart cars for users with full scenario services - SDA architecture.

Behind the best-selling countries and regions in jointly building the "Belt and Road" is Changan Automobile's international team. At present, Changan Automobile has about 2,000 international employees, and employees from all countries cooperate closely. Changan Automobile conducts technical skills training in five major regional markets around the world every year to help improve local service capabilities and serve global users. In August this year, the Changan Automobile Global Service Skills Competition held in Thailand selected 45 people from more than 5,000 people around the world to participate in the competition.

Changan Automobile adheres to its global layout and explores the transformation from going overseas to going overseas to going overseas to going overseas to going overseas to going overseas to selling products to going overseas to more than 100 countries and regions.

At the just-held Munich Auto Show, Changan Automobile actively promoted the Chinese brand to a new trend, launching a variety of products such as S07/S05, and Avita's latest concept car.

In the next step, Changan Automobile will continue to implement the new development concept, actively develop intelligent connected new energy vehicles, and contribute Changan's strength to the high-quality joint construction of the "Belt and Road".

Strengthen media cooperation to build fair narratives

CEO of Brazil 247 Media Group

Leonardo Atuchi

This is my third visit to China this year. During this trip to China, I had the honor to visit the Global Times, which had a special significance. There, we not only reaffirmed our long-term partnership, but also reviewed the results of the Global South Dialogue and China-Latin America Roundtable Forum held in Rio de Janeiro, Brazil this June. This activity further narrowed the social distance between the two countries and created a good environment for cooperation between journalists, scholars and public administrators.

Inspired by the global governance initiative proposed by President Xi Jinping, we jointly make a new commitment: a larger conference will be held in 2026 with more professionals to deepen the dialogue between the two countries.

The 2025 "Belt and Road" Media Cooperation Forum held in Kunming, Yunnan is very important. At present, the focus of world development is shifting to the global south, which has gathered most of its population and resources. Brazil and China are already on an extraordinary path of cooperation. In 2024, the bilateral trade volume between Brazil and China is close to US$200 billion.

In addition to economic cooperation, we also need to expand cooperation in the media field. Only in this way can we gather the power of different countries and let the voice of the "global majority" be heard. As communicators, our mission is to build a bridge of mutual trust and understanding. This conference was held in Kunming, which was an excellent choice because Kunming has always been an important stage for civilized exchanges.

The Global South must strengthen media cooperation, not only covering content exchanges, but also sharing experiences and deepening cooperation in areas such as social media and artificial intelligence. Only in this way can we deal with the crises caused by artificial manipulation and false information, jointly shape a more just narrative, and build a more peaceful world.

Empower China to build a brilliant chapter in the Silk Road

Deputy Secretary of the Party Committee of China Communications Construction Group Co., Ltd.

Liu Xiang

As the world's leading ultra-large infrastructure comprehensive service provider, China Communications Construction Group has deeply participated in the high-quality joint construction of the "Belt and Road", cooperated with 158 countries and regions, continued to polish China's construction business card, and wrote a new chapter in the Silk Road era with all its heart.

Weave a tight interconnected network and open up a new journey of prosperity and development. We have paved the "road to prosperity" of more than 16,000 kilometers, including the Jamaica North-South Expressway, built more than 200 "connected bridges" such as the Maputo Bridge in Mozambique, built more than 150 "development ports" such as the Leki Port in Nigeria, built "happy cities" such as the Colombo Port City in Sri Lanka, built more than 70 "clean power stations" such as the Turgusong Hydropower Station in Kazakhstan, created quality projects ingeniously and laid a solid foundation for local social development.

Practice social responsibility practice and connect people with each other. To practice the concept of mutual assistance, we have completed the Tingsong Village agricultural irrigation canal dredging project in Laos, raised materials and initiated donations for the earthquake-stricken areas in Myanmar; to promote the growth of local talents, we have hired more than 100,000 local employees around the world, and sponsored more than 400 international students from all over the world to study in China; to adhere to the background of green development, we have carried out the "Five Years Thousand Projects" green technology action, and 6 projects have been awarded the first United Nations "Ten Years of Oceans" Marine Ecological Protection and Restoration Competition Award.

Open the window of mutual learning among civilizations and light up the picture of beauty and sharing. China Communications Communications Group upholds the corporate vision of "making the world smoother, making the city more livable, and making life better". It is a practitioner of deepening partnerships, promoter of Chinese corporate brands going overseas, a communicator of multicultural integration, and a promoter of innovation in exchange carriers. It has 369 overseas institutions around the world, and has established extensive contacts with the governments, enterprises, social organizations, and local people of the country, and has forged deep friendships.

In the magnificent journey of high-quality joint construction of the "Belt and Road", China Communications Communications Group is willing to walk side by side with its partners at home and abroad to jointly write a new chapter in the Silk Road.

New cooperation and sharing of culture and world cooperation

China Kweichow Moutai Distillery (Group)

Gao Shan, deputy secretary of the Party Committee and chairman of the trade union of the limited liability company

From going abroad in early 1954 to accelerating global layout in 2013 by taking advantage of the joint construction of the "Belt and Road" policy, in 2024, Moutai's exports exceeded 5 billion yuan for the first time and sales exceeded 2,100 tons. The company's related products have covered 66 countries and regions around the world.

Quality is the pass to the world. Moutai protects traditional brewing processes with a 5-year brewing cycle and 2.628 million minutes of craftsmanship, empowers traditions with technology, strengthens scientific research on microbiology, and builds a quality control system for the entire region and the whole life cycle, so that products become a vivid footnote to Chinese quality. By promoting the green transformation of packaging materials and implementing carbon inspections throughout the life cycle of core products, Moutai continues to implement the ESG (environmental, social and corporate governance) concept, leading the release of carbon-related standards in the liquor industry, becoming the first Chinese company to win seven diamonds after the launch of the new EFQM (European Quality Management Foundation) Global Award new standard.

Culture is the emotional bond connecting the world. The internationalization of enterprises is not only a need for market development, but also carries the industry mission of spreading the excellent traditional Chinese culture to the world. Moutai carries out activities such as "Moutai Night" and "Moutai Cultural Festival", build overseas cultural experience halls, inherit and carry forward the excellent traditional Chinese culture, and deepen exchanges and mutual learning among civilizations.

Cooperation is the key to deepening the international market. Moutai actively works with relevant international companies to promote exchanges and cooperation in the protection of alcohol cultural heritage; creates model markets in Japan and Singapore to explore paths for regional cooperation; and uses the "Guizhou Wine Global Tour" to help Chinese products go overseas collectively.

In the future, we will contribute to building an open, inclusive and interconnected world with richer products, more innovative expressions and a more open attitude.

Adhere to a fair stand to promote media development

President and Editor-in-Chief of Belarusian Star

Oliga Anubrieva

First of all, I would like to extend my most sincere thanks and blessings to the organizers of this forum, and I would like to appreciate the high-level professionalism, profound and cutting-edge content settings displayed by the forum, which will inspire us to move forward continuously.

The rapid development trend of Chinese media field has been going on for many years. Belarus and China have a high position on the issue of media development space, which is highly consistent with President Xi Jinping's initiative to jointly build the "Belt and Road" in 2013. It is worth mentioning that Belarus was one of the first countries to join this initiative and achieved remarkable results. In the special report project of "Belt and Road 2013-2023" carried out by the Star, we used the expert perspective to deeply analyze and sort out the development achievements and future prospects of the initiative.

People's Daily and People's Daily are long-term partners of the Star, and the information exchange between the two sides is deepening. At the Belt and Road Media Cooperation Forum in September 2015, the Star and the People's Daily signed a memorandum of understanding on cooperation, injecting strong impetus into the deepening of cooperation between the two sides. Over the years, we have been working together and have achieved fruitful results, and have made positive contributions to improving the well-being of the people of both countries. I firmly believe that our cooperation will surely move to a broader world in the future.

The Star is also one of the first members of the Belt and Road News Cooperation Alliance. The Belt and Road News Cooperation Alliance is a good platform that allows us to expand our influence and benefit the media that upholds an objective and fair stance. As the ancient Chinese saying goes, "A journey of a thousand miles begins with a single step." This forum is an important step towards our common goal.

Craftsmanship inherits thousands of years of beauty and creates a future

Wuliangye Co., Ltd.

Hua Tao, Deputy Secretary of the Party Committee, Vice Chairman and General Manager

Over the past 12 years, the joint construction of the "Belt and Road" initiative has connected the East and the West, spanning the past and the present, and has become the widest and largest international cooperation platform and the most popular international public product. It is a great practice to build a community with a shared future for mankind.

Although Wuliangye is born in China, this cup of wine is the crystallization of the integration of world civilizations. Among the raw materials of Wuliangye, rice and glutinous rice originated from China. Sorghum first grew in Africa, wheat originated in West Asia, and corn was domesticated in Latin America. After more than a thousand years of development, it finally became a cup of nectar that "all flavors are harmonious and just right", which is extremely oriental and has world genes.

Wuliangye has a long history and is a witness, promoter and beneficiary of cultural exchanges between China and the world. We have been deeply engaged in overseas markets and have established three major overseas marketing centers in Asia-Pacific, Europe and America in Hong Kong, Germany and the United States, with a marketing network covering 62 countries and regions on five continents. We innovate consumption scenarios and explore the launch of overseas models of "good wine food", "product experience" and "scene culture", to promote the deep integration of Chinese liquor into the daily life of global consumers and establish a deeper emotional connection with global consumers. We have expanded our brand voice and launched Wuliangye's "Hemei Global Tour" and visited 13 countries and regions including Chile, Brazil, Thailand, and Cambodia in various forms such as culture, art, and fashion.

Cross the mountains and seas and walk with beauty. Wuliangye is willing to work with all parties to continue to move forward firmly on the broad road of high-quality joint construction of the "Belt and Road", gain recognition with quality, connect people's hearts with culture, and give back expectations with value, and jointly tell the world the story of China's harmony and beauty.

Build a bridge of understanding to bridge the cracks in civilization

Siyawuya Mzanzi, editor-in-chief of South Africa's Cape Times

It is the power of the media that makes the world aware of the injustice faced by the black community. The unfair system was eventually overturned, and behind it was the brave efforts of journalists.

The news industry has made important contributions to the progress of human civilization. Just as in China, we have witnessed through the media the great achievements of a country in lifting hundreds of millions of people out of poverty.

Today, the world is becoming more and more turbulent. "When war comes, truth is the first victim", this proverb is turning into a cruel reality in Gaza. Several journalists have been killed there. These tragic events remind us to reflect on our role in protecting civilization. When we are confined to our narrow personal interests, how can we talk about fulfilling our mission?

Despite the diverse historical context, the common goal of promoting human development brings us together. Our ancestors have experienced wars and won victory, laying the foundation for us to discuss today under the same roof to build a better world for future generations.

Our discussion should not stop at this forum, but should bring the issue back to our respective countries. This is a common mission entrusted to us by civilization.

In today's world, cooperation rather than confrontation is the main tone. We should not be stingy in praising countries that regard multilateralism as the core of development. We urgently need global leaders who are committed to building a community with a shared future for mankind.

Let us build a bridge of understanding and bridge the cracks that threaten the continuation of civilization.

Deepen media cooperation to achieve mutual benefit and win-win results

Enhance unity and mutual trust to realize the dream of co-building

Pakistan's Forum Express News Editor

Rao Rahim

Chinese-style modernization innovation has explored a development path that is in line with its own national conditions and has global significance. Last year I reported on China's game industry, especially the phenomenon of "Black Myth: Wukong" and its global attention it received. On the surface, it is just an electronic game, but at a deeper level, it represents the growing confidence of China's cultural industry, that is, to draw inspiration from its own cultural heritage and classic myths and present it to modern audiences in a completely new way. China's cultural industry is integrating classic stories with cutting-edge technology to present innovatively for modern audiences. This shows that China's vitality is reflected not only in the economy, but also in the cultural field.

In Pakistan, the China-Pakistan Economic Corridor has brought changes to people's daily lives. New power projects in Sindh and my hometown of Punjab have alleviated the long-standing blackout. The former Guadal region was just a quiet fishing village. The current Guadal Port has become a hub for regional connectivity, and similar changes have also occurred in other southern countries around the world.

The global southern countries have been seeking to enhance solidarity. The Belt and Road Initiative has laid a solid foundation for realizing this dream in many aspects and provided a path for promoting development. The initiative to jointly build the Belt and Road Initiative not only includes infrastructure construction, but also part of the vision of globalization, namely people-oriented, redistribution and sustainable development.

Promote the spirit of the Silk Road to promote common development

Haier, Director of the Institute of Economic and Cultural Studies of Greece-China

Both Greek civilization and Chinese civilization have the mysteries of a long history - deep values ​​and the ability to adapt to changes in the long river of history. Throughout history, both civilizations have had in-depth exchanges with other countries. We communicated extensively with other civilizations, learned from each other, and absorbed new ideas, but we have never changed our values. This is an example of our sustainable development over thousands of years.

In history, we have the ability to build bridges. Global Civilization Initiative promotes exchanges between countries. In today's world full of challenges, it is not only a topic for scholars to study, but also a tool for promoting communication. We believe that the Greek people can play a role in the Global Civilization Initiative. As the birthplace of Western civilization, Greece has a long history and close relationship with the East and can become a bridge of exchanges between the East and the West. The mutual learning of Greece and Chinese civilization shows that cooperation and dialogue between civilizations are possible and necessary. We can carry forward the spirit of the Silk Road, explore new concepts and common development.

The Port of Piraeus in Greece is an important project for the Greece and China to build the "Belt and Road". In 2015, the infrastructure of Piraeus Port was old and there were only surrounding cruise operations. After China launched investment cooperation, the Port of Piraeus has become the leading container port in the Mediterranean in just a few years. This case shows that mutually beneficial and win-win cooperation can be achieved between China and European countries.

Strengthen media exchanges and promote humanistic cooperation

Director of the International Relations Department of the People's Daily, Azerbaijan

Yusuf Sharifzad

China plays an important role on the global stage, and many countries hope to carry out cooperation and exchanges with China.

Stories related to human interests are common interests of media reports in the joint construction of the "Belt and Road" countries, and many stories in the field of cultural exchange are also worthy of attention.

The joint construction of the "Belt and Road" initiative not only includes infrastructure construction, but also strengthens the connection between people. The joint construction of the "Belt and Road" initiative covers a wide range of contents, from jointly producing film and television works to spreading traditional food culture, to opening up a new "Silk Road". I think this will help build a bridge of understanding and communication between the countries that jointly build.

It is very important to hold the "Belt and Road" media cooperation forum regularly. This platform allows editors, journalists and media managers to gather together to talk frankly about challenges and opportunities. I think this is the first step to achieving major cooperation. We also need more opportunities for journalists to meet and learn from each other. I think that the journalist exchange program - journalists from one country visit, exchange, and interview with another country is an effective way for media people to learn and broaden their horizons.

Create a communication mechanism by learning and learning from each other

Director of International News Department of Kuwait Newspaper

Chabel Barakat

The media should explore the challenges and opportunities faced by each country. Media can help people understand the full picture of things, understand cooperation from different angles, and create a platform where we can learn from each other - not only to understand each other's success stories, but also lessons of failure. In this way, the media will not only report news, but also be a bridge to strengthen trust, and it is also an important force in supporting the high-quality joint construction of the "Belt and Road".

We are facing the wave of digital transformation and the development of artificial intelligence. Some media already have advanced tools and strong infrastructure, while others are just starting out. The gap caused by this is not only reflected in the technical level, but also in the professional ability level. Therefore, I think we should support each other in the process of development and share technology, knowledge and experience.

At present, many cooperation framework agreements and memorandums of understanding have been signed between the major media in countries jointly building the "Belt and Road" and this is very necessary and significant, but the real challenge lies in how to implement paper commitments into concrete practices. In my opinion, this means transforming these cooperation agreements into visible projects, establishing a normalized exchange mechanism for journalists and editors between countries that jointly produce content, share platforms, and jointly build the "Belt and Road" initiative.

Focus on interconnection to bring each other closer

Deputy Director of Current Affairs and News at Nigeria State Television

Patricia Luba

I suggest establishing the "Belt and Road" media scholarship program to support us in information exchange and dissemination in the fields of culture, science and technology, artificial intelligence and other fields. We have many young journalists and this scholarship program can be used to support their training. We can share information and databases through this project, including sharing experiences and practices in other countries in cultivating young journalists. The reason why I have the opportunity to come to China to shoot documentaries is because the joint construction of the "Belt and Road" initiative has narrowed the distance between the joint construction countries.

Media cooperation must complete the migration from relying on single-game activities to building an ecological system, so that we can continue to share content, opinions and even technology. When the connection between media can be as smooth as the railway that jointly built the "Belt and Road" and became a "digital expressway", media cooperation will be more successful.

Every bridge and every railway are very important, but the more important bond in jointly building the "Belt and Road" is the connection between people, and the humanistic bond between ourselves and countries. Therefore, every "bridge" has its own meaning.

Break the language barrier to show the real China

Founder of Mutavari Media Center, Georgia

General Manager and Editor-in-Chief Catherine Gulua

People want to see the real China, especially those related to the Chinese people. Every time I post videos about food and development in different provinces of China online, it can attract a lot of attention.

Many people lament that many provinces in China have high development levels, and Yunnan Province is a good example. There are many ethnic minorities living in Yunnan, and all ethnic groups live in harmony.

Short videos and visual materials are attractive. While watching, the audience also becomes participants in this process. This is why I often receive messages from audiences in our country - "We seem to be traveling through China with you." So, this is not only my personal gain, but also a unique experience for the audience.

Short videos can tell stories in themselves. Nowadays, people pay attention to short and concise videos that can quickly convey important information. When the text is limited to a certain language, the video breaks the language barrier and better shows the real situation to the audience.

Build a cultural bridge to promote friendly exchanges

Russian self-media blogger An Dong

Short videos can build a bridge for cultural exchanges. As a participant in the friendly exchanges between China and Russia, I am like a small screw on this bridge connecting the friendship between the two countries. I hope that through my efforts, I will drive and influence the people around me, attract more people to join us, and become a civilian force for friendly exchanges.

We have been making short videos for eight or nine years. Looking back at the time we first started, the short videos were very novel and even a little mysterious. The reason I chose to make short videos was mainly because I think it can save time greatly and does not require much high-end equipment. I just need to take out my mobile phone, shoot a short video, and take about 20 minutes to edit it to complete the work and publish it.

I think short videos are now essential for cross-cultural exchanges.

Silk Road Story

Set sail to the forefront—

Zheng He's story continues to be renewed

Executive Director of Zheng He Cultural Museum, Malacca, Malaysia

Li Peifeng

I am Li Peifeng, Executive Director of Zheng He Cultural Museum, Malacca, Malaysia. When Zheng He's fleet voyages to the West for seven times, it established an official factory in Malacca, and the prosperity it brought has continued to this day. Today I brought Zheng He's puppet show puppet show. Now people still worship Zheng He, the "Sanbao Lord", which also allows the puppet show to be passed on. Among the entire Southeast Asian islands, "Sanbao Lord" still lives in people's hearts with the legends of Semarang, Sanbaoshan, Sanbao Temple and Sanbao Well.

The Sri Lanka National Museum treasures the stele of the Bushu Ceylon Mountain Buddhist Temple carved in three characters, namely Chinese characters, Tamil and Persian, which records the historical fact that Zheng He's fleet donated gold, silver and silk to local Buddhist temples. In 2014, the then Sri Lankan president presented the rubbing of the monument to President Xi Jinping as a state gift. China and Sri Lanka also jointly applied for the "Memory of the World" to the "Chilan Mountain Buddhist Temple Monument".

Zheng He’s story is everlasting. With the tides rising for 600 years, the ancient sail shadows of Zheng He's fleet did not sink into the vastness of history, but turned into a brilliant bridge light that crossed mountains and seas in the grand plan of the "Belt and Road". The seeds of peace, mutual learning and sharing he sowed have long been deeply planted in the soil of time, and are now blooming for mutual benefit and win-win flowers with the camel bells and sails of the new era.

The sound of silk and bamboos—

Let the tree of friendship produce sweeter fruits

Members of the Royal Family, singers and actors of the Royal Cambodia

Norodon Jenna

My ancestors lived in China and also wrote songs to remember China. Those melodies are deeply imprinted in my memory. Every time I sing that song, I can think of this friendship, which makes me feel extremely sweet. Here, I have experienced the brilliant culture and gained deep friendship. I sing Chinese songs in costumes with Cambodian elements, and the resonance of the audience made me feel that culture is boundless and spiritually connected.