Yutong Bus made a splash at the 2025 World Bus Expo in Belgium. U15 and other models won a total of seven awards for "Best Bus of the Year" and "Best Bus of the Year". The results of Yutong Bus’ solid advancement in the European market are even more worthy of recognition.

Recently, media reporters visited the European market and found that in the Netherlands, one of the countries with a high penetration rate of green energy, Yutong new energy buses have become a benchmark in terms of market share and user reputation.

In the European market with strict standards, why is Yutong Bus successful in the field of electric smart buses with higher technical content?

From Henan to the Netherlands, what does Yutong do to open up the European market?

In the Chinese context, "Henan" and "Holland" are homophones with similar pronunciations, but it is not easy to actually travel 10,000 kilometers from Henan to the Netherlands.

From European brands to Chinese buses, the Dutch market has smoothly accepted Yutong buses. With the successive deliveries of Yutong's new energy buses, Yutong has become the Chinese bus brand with the highest market share in the Netherlands.

At the station of Dutch public transportation operator Qbuzz, a bus driver interviewed said: "The driving experience of Yutong pure electric buses is very good, there are no problems!"

It is understood that the Netherlands is a leader in green energy in Europe. The green transformation of public transportation started earlier, has a higher penetration rate, and has stricter standards. The penetration rate of new energy buses exceeds 30%.

In 2022, Yutong will enter the Dutch market for the first time with the electric tourist bus T12E. This pure electric road vehicle entering the Dutch market for the first time marks a key breakthrough in Yutong's globalization strategy. Since then, Yutong pure electric buses have also successfully entered the Netherlands at the end of 2024, and 50 Yutong U15 electric buses have been put into operation in July 2025.

Taking the breakthrough in European markets such as the Netherlands as a symbol, Yutong Bus has strengthened its role as a global leader in new energy buses, leading Chinese buses from following, running alongside, and then leading on new tracks.

As an international mainstream bus supplier that has ranked first in global sales for many years, Yutong Bus's full range of products has covered more than 100 countries and regions around the world. Among them, the global cumulative sales of new energy buses have exceeded 200,000 units, with a global market share of nearly 10%.

What did Yutong Bus do right?

Industry analysts believe that Yutong’s successful experience in overseas markets is the result of comprehensive factors such as product strength, service system and long-term strategy. It is based on one country's one policy and "tailor-made" products. More importantly, it provides integrated new energy system solutions covering products, finance, services, operations, etc., thereby forming a "product service" comprehensive competitiveness.

Dutch samples highlight Yutong’s “new content”

How did Yutong Bus enter the Dutch market?

The product strength of Yutong Bus, which embodies the independent innovation achievements of Chinese buses, is the core of it.

Jan Vink, operations director of Qbuzz in the Netherlands, told Chinese media reporters: When selecting vehicles, Yutong's pure electric buses' large power and low energy consumption configuration, coupled with the product supply of 11-18 meters or even 25 meters in length, provide the company with a choice that is more suitable for operational needs. "Especially the Yutong U15 model, which is 15 meters long, has a large passenger capacity, and has a cruising range of 600 kilometers on a full charge. Therefore, airport bus lines with large passenger flow and longer distances now use Yutong U15!"

The first problem for Chinese buses entering the European market is to overcome the high threshold. Actively responding to the new energy transformation needs of the European market and having products with higher “new content” are the keys for Yutong Bus to seize opportunities and open up the European market.

Throughout the 2025 Belgian Bus Show, Yutong Bus’s new energy technology innovation level has reached the world’s leading level in terms of product configuration and technical content. This time, Yutong Bus released the pure electric intercity bus IC12E with a driving range of more than 600 kilometers, and exhibited a total of 4 high-end pure electric models, including the high-end pure electric tourist bus T14E, the new generation electric double-decker bus U11DD, and the high-end urban bus benchmark U15. It also released new energy "vehicle and battery have the same lifespan" technology, showing the world the "Yutong Solution" of comprehensive electrification and comprehensive intelligent advancement.

Yutong Bus, which has been deeply involved in new energy buses for more than 20 years, has fully mastered the core technologies of the "three electrics" of new energy, and has continuously made breakthroughs in the fields of electric drive systems, electronic control systems, battery power systems, and intelligent network connections. It has outstanding technological leadership in terms of high energy utilization efficiency, long life, and lightweight.

In fact, before entering the Dutch market, Yutong electric buses had successfully operated in Denmark, Norway, Finland, France, the United Kingdom, Spain and other European countries. While the old European and American buses are unable to move in the Danish snow, Yutong pure electric buses run steadily, have a long endurance, and still ensure reliable operation. The product strength is amazing.

20 years of deep exploration in the European market, sales exceeded 5,000 vehicles

As the birthplace of modern buses, the European market is recognized as a "hard nut to crack". Here, the characteristics of Yutong’s long-term strategy are once again proven.

According to reports, Yutong has entered the European market as early as 2004. After 20 years of long-term strategic layout, the market has gradually made breakthroughs and its territory has continued to expand.

As of the end of 2024, nearly 5,500 Yutong buses are in good operation in more than 25 countries in Europe. T12E (high-end pure electric tourist bus), ICE12 (pure electric intercity bus), U13 (high-end pure electric bus), E9 (pure electric bus), E11 (pure electric bus), E12 (pure electric bus) and other pure electric buses are available in France, the United Kingdom, Iceland, Denmark, Finland, Spain and other European markets.

In 2025, Yutong's new generation pure electric intercity bus IC12E will travel through Germany, Denmark, Sweden and Norway, covering a total distance of 1,272 kilometers. Under the verification of strict European standards, it has demonstrated the professional quality and reliable performance of China's new energy buses, triggering heated discussions overseas.

On the other hand, Yutong provides global customers with intelligent service solutions covering the entire life cycle of "use-management-repair" and has established a relatively complete service system in Europe, which has greatly shortened the supply cycle and effective service distance of accessories in the European market. These are also important factors that allow customers to purchase with confidence.

Jan Vink, operations director of Qbuzz in the Netherlands, confirmed to reporters that the U15 product continues Yutong's high safety, reliability, long endurance, and high comfort features, and has been improved according to the usage habits of the European market. "When the windy weather came in the Netherlands, we put forward the demand. Yutong Bus' after-sales service quickly followed up and improved the sealing and maintenance of all vehicles to provide a more comfortable driving experience."

In August 2020, Yutong's self-built European parts central warehouse was established in France. At present, the parts central warehouse has built an efficient and reliable physical network with 8,400 square meters of warehousing and more than 80,000 parts in more than 15,000 categories. This is also the largest parts center library currently established by a Chinese bus brand in Europe, providing European customers with a better service experience, faster parts supply, and better operational guarantees.

In 2025, Yutong will launch its overseas service brand " ". Relying on a strong service network, commercial vehicle operation big data and Yutong intelligent management platform LINK , intelligent vehicle cloud platform, after-sales business integration platform OVAS and other intelligent systems, Yutong Bus promotes the transformation of the industry from "passive and responsive services" to "active intelligent services", and extends the intelligent service system covering all scenarios and all cycles to the international market.

Relying on steadily improving high-end manufacturing capabilities, new energy core technologies and proactive service concepts, Yutong continues to make breakthroughs in the European market, occupying the commanding heights of global buses, completing the transformation from a Chinese bus leader to an important global bus force, and promoting the green transformation of global public transportation.

Promoting the electrification, intelligence, green and low-carbonization of public transportation in Europe with "Intelligent Manufacturing in China", Yutong Bus has achieved from zero to one, from one to one hundred, from one hundred to one thousand in the European market, and it may not be far away to surpass the 10,000-unit level in the future.