The grand and charming Shaanxi

Due to the profound historical and cultural heritage and

Unique and beautiful scenery

Because this land is rich in creativity,

Hardworking and dedicated people are vivid

As a window industry

Travel is the brightest mirror.

More directly and purely

Shaanxi people

Passionate and sincerity, responsibility and dedication

Perseverance and sentiment, glory and dreams

On November 28, the selection activity of "New Era·New Journey—2018 China Tourism General Evaluation List Shaanxi Ranking" was officially launched

This year, the "Most Beautiful Shaanxi Tourism People" has been added in a special way - paying tribute to Shaanxi tourism in the 40 years of reform and opening up and taking off, and strives to demonstrate Shaanxi's high-quality tourism from the front-line tourism positions.

As a major tourist province, Shaanxi's tourism industry development cannot be separated from tourists in front-line positions. They use their "craftsman spirit" to create the glory of Shaanxi's tourism. Through media interviews and observations, tourists and industry evaluations, we hope to show the stories behind familiar, ordinary but important positions through words, write about the glory of Shaanxi tourism, and look forward to a better future for Shaanxi tourism.

National treasure history disseminator: Guo Weilu

Leader of the important reception group of Shaanxi History Museum and head of explanation and training

Media Observation: Ten years of enthusiasm and perseverance, tell the story behind cultural relics

As a tourist landmark in Shaanxi, the Shaanxi History Museum is a veritable internet celebrity museum. The museum's tour guide plays a role in narrowing the distance between ordinary audiences and national treasures. Through their professional and vivid explanations, one by one, every cultural relics is fresh and precious. Get alive.

In March 2008, Guo Weilu joined the Shaanxi History Museum's Ministry of Publicity and Education as a tour guide. She has been working hard for 10 years. She has been in a solid business and has gradually become an industry benchmark. Nowadays, as the training supervisor and the head of the reception team, she has trained and approved more than 5,000 tour guides and volunteers in 10 years. She sighed: "The tour guide at Shaanxi History Museum is my first job. I have been here for 10 years and I love this job."

In the past two years, with the popularity of a series of high-quality cultural and museum variety shows such as "National Treasure" and "Wonderful Museum Night", more and more people have taken the initiative to enter the museum, and the connection between the museum and the audience has become increasingly close. "The audience has changed from being passive in the beginning to being active in the current active communication, and will also discuss with the tour guides on topics such as the latest archaeological discoveries." Guo Weilu said, "I feel very lucky to catch up with the big museum. In the next 10 years, I will continue to tell the stories behind cultural relics, receive every group of audiences, and do a good job in disseminating ancient Shaanxi civilization and excellent historical and cultural heritage in China."

Inheritor of tourism and food culture: Liu Jun

Executive Chef of Haishi Shaanxi Cuisine Restaurant

Media Observation: 28 years of low-key and honesty have made countless foreign tourists fall in love with Shaanxi food and culture

Food is definitely an important part of tourism that cannot be avoided. Behind the six elements of tourism, "food, accommodation, transportation, travel, shopping and entertainment", are many staff members who silently make efforts. Although they do not face tourists directly, they make tourists through their own efforts. The travel experience is better.

As a food culture inheritor and food craftsman, Liu Jun has been working hard in the hotel kitchen for 28 years, bringing Shaanxi specialty food to millions of tourists, and through dishes, more people fall in love with Shaanxi cuisine. Fall in love with Shaanxi.

Liu Jun's growth has taken one step at a time. After graduating from the cooking class, he started from the most basic things, killing fish, making porridge, steaming rice, choosing vegetables, and side dishes, and then practicing cutting vegetables and raising meat, gradually consolidating his basic skills. Now, as the executive chef of Haishi Shaanxi Cuisine Restaurant, he is on the front line of Shaanxi cuisine improvement and innovation, and has launched a series of local dishes with strong local flavors such as braised bamboo shoots, iced radish, and gravy radish, which has been popular among tourists from both inside and outside the province. With positive reviews, you can see how popular the vehicles lined up at the restaurant every day.

Now, he is developing the twenty-four solar terms dishes. Regarding dish innovation, he has his own opinion: "The core of the dish is not only for the sake of deliciousness but also for health. Modern catering should lead the dietary habits healthily and let the body return to a natural healthy balance." In 2017, Liu Jun won the " Xi'an Quality Craftsman" honorary title, low-key and honest, he has many innovative achievements. His dishes inherit and carry forward the Shaanxi cuisine culture, allowing more and more tourists from both inside and outside the province to come to love Shaanxi cuisine and even more fall in love with Shaanxi cuisine. culture.

Vibrant modern tourism marketer: Shi Jiahe

Director of Marketing Department of Xi'an Lehuacheng Theme Park

Media Observation: Participate in nearly 500 cultural and tourism theme activities to create a relaxed and happy travel time

Shuttle between the parks every day, almost all employees of Lehua City Lehua Happy World and 88℃ Hot Spring Park are familiar with Shi Jiahe. In the past 2,000 days in five years, Shi Jiahe led his team to participate in and plan and promote nearly 500 large and large cultural and tourism theme activities, allowing tourists from Xi'an and its surrounding provinces and cities to feel the joyful atmosphere of the scenic spot and spend a lot of happy times.

Xi'an Lehua City Lehua Happy World opened on July 1, 2015. In 2013, when the park was built, Shi Jiahe often traveled back and forth to understand the introduction, characteristics and trial operation of each amusement project. By the time the Lehuacheng 88℃ Hot Spring Park was grandly opened on May 27, 2016, she had personally experienced most of the projects of the Shuangyuan. She said: "Only by understanding each recreation project can we have a better understanding of the strategies and direction of marketing promotion and convey the novel and joyful experience to more people."

Every year, Lehua City plans and launches hundreds of activities with different themes at various nodes. During the event planning and execution, Shi Jiahe pays more attention to the grasp of details and the participation of tourists. He hopes that while experiencing the amusement project, the park's performances and Wonderful activities and cultural displays to get more value-added experiences. "Lehua City is different from other cultural, historical, landscape and scenic spots. It is more of a collection of diverse cultural elements such as modernity, technology, novelty, etc.." She hopes that through the efforts of the team, more people will realize that Xi'an is more fashionable and The connotation of modernity and technology, “This is my job and it is our responsibility as travelers.”

During her five years in Lehua City, Shi Jiahe developed a strong interest in the tourism industry. Although she was busy with work and had few vacations, she enjoyed it. She said: "Every holiday, others are on vacation, but our tourism service industry is the busiest time. But we can serve everyone, let tourists who come here feel the joy of traveling and bring joy home. It is us The happiest thing."

Charming planner: Xu Gang

Manager of the Propaganda Planning Department of the Datang Furong Garden Scenic Area

Media Observation: Over 500 cultural events have been planned in ten years

In 10 years, more than 3,600 days, Xu Gang led a team to participate in and plan more than 500 cultural activities, allowing more than 20 million tourists to spend an unforgettable time travel in the Furong Garden of the Tang Dynasty. Xu Gang is the manager of the publicity and planning department of the Datang Furong Garden Scenic Area, and has been responsible for the publicity and planning work of the scenic area for a long time.

As we all know, the Tang Furong Garden Scenic Area launches various theme activities every year at different festivals, so that tourists can understand traditional culture during the garden tour and deeply feel its charm. The Shangsi Festival, which was gradually forgotten after the Tang Dynasty, was revived in the Furong Garden of the Tang Dynasty. Traditional cultural festivals such as the Chinese Valentine's Day, the Dragon Boat Festival's Day, and the Mid-Autumn Festival's Moon Festival's Day are all displayed to tourists in the scenic area.

Since 2013, the New Year Lantern Festival led by Xu Gang's team has become a unique "New Year's Eve dinner" for thousands of families, allowing tourists to shuttle through the colorful dazzling lights and experience the warm and harmonious family reunion atmosphere. Xu Gang has always adhered to resource integration and continuous innovation, leading the team to create a life-oriented and shared tourism model in scenic spots, inherit festival activities, enhance classic projects, develop creative products, and bring tourists a poetic life.

"A decade of tourism career has increased my love for life. The theme activities we have planned are aimed at showing tourists the historical charm of cultural Shaanxi. In the future, we will continue to plan more types of theme activities to make domestic and foreign tourists more popular A good understanding of Greater Xi'an and Greater Shaanxi allows more tourists to experience the meaning of the sentence "understanding China, starting from Shaanxi." Xu Gang said.

Travel performing stage: Cheng Linlin

Actor of the "Song of Everlasting Sorrow" in Huaqing Palace

Media Observation: 12 years of classic interpretation of "Yang Guifei" without relying on her appearance

"The Song of Everlasting Sorrow" has been performed in 3,000 shows in 12 years, and Cheng Linlin has participated in as many as 2,900 shows. Since joining the crew of "Song of Everlasting Sorrow" in 2007, she has been playing the role of the imperial concubine in the large-scale live historical dance drama "Song of Everlasting Sorrow" for 12 years. Even after her pregnancy, she persisted behind the scenes of "Song of Everlasting Sorrow" until one month before delivery.

After 12 years of dancing on the stage of "Song of Everlasting Sorrow", she went from chilly spring to hot hot springs, to rainy late autumn, and dancing barefoot in the water in early April and late October every year, when the outdoor temperature is very low, it all depends on her will to persevere. She joked: "If you look with a telescope, you can see some actors sniffling."

One minute on stage, ten years of hard work off stage. On stage, she was meticulous in her requirements and tried her best to interpret the thousands of favors of "Yang Guifei". She often spends one day preparing for the 70-minute stage time. Off the stage, she worked hard and practiced her skills seriously, overcame her youth step by step, and became a mature dancer. She also sticks to the stage many times when she was injured and sick. She is an actor who can rely on her appearance but rely on her strength. She uses her superb dance steps to interpret the beauty and dance skills of "Yang Guifei".

From 2008 to 2017, he won the annual Outstanding Employee of Huaqing Palace every year, won the Gold Award for the 8th Shaanxi Lotus Award in 2009, and won the Gold Award for the Performance of Shaanxi Lotus Award in 2015. She admitted that she thanked Huaqing Palace for its affirmation and encouragement, and these efforts were also her professional ethics and ethics.

In recent years, whether on the stage of "The Song of Everlasting Sorrow", or going to South Korea, Hong Kong, Macau and Taiwan to participate in the promotional performance, every time the audience applause was the greatest encouragement to her.

The legendary 100,000 editor: Hu Lipo

Juntu.com's new media and short video director

Media Observation: More than 4,300 pictures and texts were pushed in 3 years

Three years ago, Hu Lipo joined Juntu.com to engage in new media work, responsible for the operation of new media platforms and short video platforms. She is dedicated and diligent in the front line of editing and editing, and has accumulated more than 4,300 pictures and texts in three years. She loves traveling and can always share the latest and most affordable travel information with everyone as soon as possible, and has published articles with a dissemination of more than 100,000 many times.

The platform operated has also become a weather vane for everyone's travel.

New media work pays attention to timeliness. Even on holidays, Hu Lipo will sacrifice his rest time to edit and publish manuscripts as long as there are hot news. In order to make the article more vivid, she will personally go to the scenic spot to step on the line and record the actual situation of the scenic spot.

In addition to the editing and publishing of new media content, Hu Lipo also planned and carried out special activities such as "Come to Shaanxi for the New Year", organized various offline fan activities, etc., and combined new media with charity volunteer activities. The charity short films she and her team shot together, using new media platforms to convey charity, not only allowed more fans to participate in the charity activities of "tourism poverty alleviation", but also achieved good social effects. She said: "I must insist on discovering with my eyes, measuring with my feet, recording with my lens, and telling with words to lead the new trend of cultural tourism, so that more tourists can feel the charm of cultural Shaanxi."

The narrator who spreads culture and the charm of Shaanxi: Zhu Jingjing

Vice President of Tongchuan Tour Guide Association

Media Observation: Receive tens of thousands of tourists with professionalism and dedication

In the volunteer team, on the stage of various activities in Tongchuan City, on the road of tourism publicity, and on the podium of civilized etiquette... Zhu Jingjing, a beautiful and hardworking girl, has received tens of thousands of tourists with her professionalism and dedication. , standing in the hot land of Tongchuan, has become a beautiful business card for Tongchuan tourism.

Vice President of Tongchuan Tour Guide Association, Shaanxi Tourism Image Ambassador, China's Good Tour Guide in 2015 and 2017. Zhu Jingjing has made a lot of efforts from an unknown tour guide to a gold medal tour guide and has also witnessed the changes and development of the tourism industry. Her extensive knowledge, professional explanation level, and enthusiastic and thoughtful service etiquette made her a gold medal tour guide for Tongchuan City to receive Chinese and foreign political leaders, literary and artistic masters, and friendly missions. She knows how to innovate her work methods and promotes tourism civilization and culture again and again in the form of games, sitcoms, etc. The activities he planned, such as "Celebrity Everyone Enters the Scenic Area", "Little Volunteer Tourist", and "Famous Teachers and Directors Enters the Classroom" were also well received. In addition, Zhu Jingjing also participated in the recording of CCTV's "The Road to Xuanzang" and "The Belt and Road to the Road to Retrace Xuanzang" and the "New Leap of the City" jointly launched by China National Radio and Tongchuan Radio and Television News Comprehensive Radio, allowing the whole country to The people learned about the beautiful Tongchuan from her again and again.

Zhu Jingjing said: "I want to tell the beautiful Tongchuan and cultural Shaanxi to more people!"

Establish a benchmark for tourism brand in Shaanxi

Find the most beautiful Shaanxi traveler

In 2007, the China Urban First Media Tourism Alliance was established in Boao, Hainan, and gathered mainstream media from 22 provinces and cities including Beijing, Shanghai, Guangdong, with the strongest economic strength and the highest social development level, including Beijing News and Guangzhou. Daily, Qianjiang Evening News, Huashang Daily, etc. With its 17 million copies of total issuance, 940 million people covered and China's excellent urban media team, the Alliance has created China's strongest authoritative platform that reflects the development of China's tourism industry. Since 2010, the alliance has created the Oscar Award in the Chinese tourism industry - the China Tourism Brand General Evaluation List, becoming the most authoritative and influential tourism brand evaluation system in China.

2018 is a year when Shaanxi's cultural and tourism integration has achieved significant substantial results, and it is also a year when the cultural and tourism integration work has achieved outstanding results. A major tourism province looks at Shaanxi, a strong tourism province looks at Shaanxi, a strong tourism province looks at Shaanxi, the charm of Shaanxi's tourism is constantly upgrading, and the road to integration of culture and tourism in Shaanxi is becoming more and more broad.

The "New Era and New Journey" 2018 China Tourism General Evaluation List Shaanxi Ranking Selection Activity, directed by the Shaanxi Provincial Department of Culture and Tourism and sponsored by the China Urban First Media Tourism Alliance, Shaanxi Tourism Association, and China Business News, was officially launched last week!

The selection will work with tourism experts, scholars, celebrities and citizens to take the pulse and consult Shaanxi tourism, select the influential tourism enterprises and brands in Shaanxi in 2018, show the annual work achievements of Shaanxi tourism, and set a benchmark for Shaanxi tourism brand building. At the same time, explore the transformation and development ideas of Shaanxi's cultural and tourism integration, and release authoritative Shaanxi tourism guides for the whole people.

The development of tourism in Shaanxi is inseparable from tourists who are in front-line positions. This year, we will add "the most beautiful Shaanxi tourist" - paying tribute to Shaanxi tourism in the 40 years of reform and opening up and taking off, striving to look at high-quality tourism from front-line positions and use the "craftsman spirit" to create all-round tourism. Traditional cable car maintenance workers, live performance actors, zoo keepers, scenic spot cleaners, excellent tour guides, cultural and museum tour guides, etc., all of us familiar with, ordinary but important positions and individuals, through their presentation and affirmation, they are reflected. The development process of Shaanxi tourism over the years.

In addition, this general evaluation list will also carry out a series of activities such as the Shaanxi Tourism, Culture and Tourism Integration Innovation Development Forum, Award Ceremony and other activities.