Ningxia News Network (Reporter Xia Xin) On April 3, the reporter learned from the Yinchuan Municipal Bureau of Commerce that the largest and first large-scale full-category China-Europe Express import bonded goods exhibition and sales center in the northwest region and Ningxia has opened on March 22, and the store turnover has reached more than 500,000 yuan, and 20,000 yuan of goods are sold through cross-border e-commerce platforms.

The China-Europe Express Import Bonded Commodity Exhibition and Sales Center settled in Yuecai City, Jinfeng District, Yinchuan City, marks an important step in Yinchuan City in creating a new consumption landmark and activate an open economy. It also marks the upgrading of Ningxia's cross-border e-commerce format, injecting new impetus into promoting regional economic development and international exchanges and cooperation.

The exhibition and sales center is the largest imported bonded goods exhibition and sales complex in the Northwest region. It brings together more than 10,000 imported goods from 46 countries and regions along the joint construction of the "Belt and Road" and China-Europe Express, covering all categories of goods such as food and wine, maternal and infant products, light luxury and heavy luxury. This measure fills the gap in the high-quality imported goods market in the Northwest region, and provides local consumers with a richer choice of international goods. Consumers can "buy all over the world without leaving home", enhancing Yinchuan's status as a regional consumption center.

The exhibition and sales center relies on the three-dimensional logistics network of the China-Europe Express "rail-aero-bonded zone" and adopts the "general trade cross-border bonded" integration model. It only takes 15 days for European goods to go from European warehouses to consumers in Northwest China, and the average price reduction is 30%, which not only ensures the quality of the goods, but also greatly reduces the cost of the circulation link. At the same time, consumers can also purchase 26,000 bonded products online and deliver them directly to their homes through the store’s WeChat mini program “Silk Road Bonded Mall”. It not only meets local consumption needs, but also becomes an important window for economic and trade cooperation between Ningxia and Central Asia and Arab countries. In 2024, Ningxia's total import and export volume to the five Central Asian countries reached 97.5526 million yuan, and its trade volume with Arab countries reached 260 million yuan. The operation of the center will further deepen trade exchanges between Ningxia and countries along the "Belt and Road" and promote diversified development of regional economy.

It is understood that the establishment of the Yinchuan China-Europe Express Bonded Exhibition Center not only optimizes the local consumer market structure, but also promotes the in-depth development of Yinchuan's open economy through an efficient logistics system and cross-border trade model. In the future, with the further improvement of the China-Europe freight train network and the continuous expansion of the functions of Yinchuan Comprehensive Bonded Zone, the center is expected to become an important fulcrum for the opening up of the northwest region, helping Ningxia play a greater role in the construction of the "Belt and Road". In the next step, Yinchuan Municipal Bureau of Commerce will take the China-Europe Express Import Bonded Products Exhibition and Sales Center as a fulcrum to continuously release policy dividends, promote Yinchuan from a regional consumption center to a cross-border e-commerce hub city in the northwest region, and provide a new engine for high-level opening and high-quality development.