On June 11, Guangzhou International Exhibition and Exhibition Group and Guangzhou International Trade Group held a listing ceremony at the same time, carrying the ambition of this millennium businessman to sprint towards an international consumer center city.

Behind the establishment of the two major groups, the new direction of Guangzhou's state-owned assets layout is revealed-

Relying on the advantages of Lingnan Group's industrial chain, Guangzhou International Exhibition Group integrates high-quality exhibition resources in the city; Guangzhou International Trade Group is initiated by Guangzhou Light Industry and Trade Group, focusing on foreign trade services and supply chain operations, and creating a medium- and long-term, key domestic and foreign trade integrated platform enterprise of the municipal government with a total of 100 billion yuan.

The two are closely linked like gears: one focuses on the "industry exhibition" ecosystem, and the other deeply cultivates the "foreign trade supply chain" network.

At the unveiling site, Guangzhou International Trade Group signed an order of over 100 million yuan and reached cooperation with Shenzhen Zhongnong.com in the field of agricultural product supply chain; Guangzhou International Exhibition Group signed an agreement with leading companies such as Guangzhou Pharmaceutical Group and Guangzhou Digital Technology Group to jointly cultivate the "biopharmaceutical" and "digital and intelligent future" industry exhibition. The simultaneous launch of the two major groups has added strong impetus to Guangzhou's "second entrepreneurship".

In the blood of the thousand-year-old business capital, the trade genes have never faded, but have changed their pulsation method - the exhibition group attracts global merchants, and the China Trade Group connects the supply and demand meridians, making the pulse of "buy globally and sell globally" jump stronger.

New forces in exhibitions: From Canton Fair to global IP fission

As the location of the Canton Fair "China's No. 1 Exhibition", Guangzhou's exhibition industry has long been among the top in the country. Now, the newly established exhibition group is trying to break through the ceiling of traditional exhibitions by using the dual-track "bringing in" and "going out" parallel method:

On the one hand, with the help of the mature global network resources of Guangzhiyou, a subsidiary of Lingnan Group, actively organize Guangzhou enterprises to "go to the sea to exhibit" to expand the international market; on the other hand, accurately "induce customers to the public" and invite international professional buyers to participate in local exhibitions to enhance the internationalization level and influence of the exhibition.

In addition, the Group will give full play to the role of Lingnan Capital, adhere to the combination of light and heavy assets, actively plan the layout of large-scale exhibition venues, introduce high-quality partners, optimize the equity structure, and build an efficient market-oriented operation team.

It is estimated that the industrial driving coefficient of the exhibition industry is about 1:9, that is, for every 1 yuan invested by the exhibition itself, it will drive about 9 yuan of economic benefits. The establishment of the exhibition and exhibition group in Guangzhou will not only promote industrial agglomeration, economic exchanges and the development of new quality productivity, cultivate new business forms, but also effectively drive economic growth by stimulating consumption, promoting trade, and driving investment.

1 professional venue, 3 major city central conference hotels, N exhibition and event spaces... Lingnan Group holds the "1 3 N" venue combination, with a total area of ​​conference venues reaching 1.3 million square meters, and its business covers all modules such as exhibition organization, conference group reception, reward tourism, festival and events. The "one-stop exhibition service" that runs through the entire process of the pre-, middle and late stages of the exhibition will provide strong support for the establishment of the exhibition and exhibition group.

What is more worthy of attention is the industrial deepening strategy of the Exhibition Group. Through the deep integration of "industry exhibition", the Group will serve the real economy, gradually create a "one industry, one exhibition" pattern, promote urban industrial optimization and consumption upgrading, and strive to build a leading one-stop comprehensive service operation platform for "industry exhibition" in China.

On the day of the unveiling, the Exhibition Group announced: Cooperation with Guangya Frankfurt, Guangzhou Industrial Control Group, and Guangzhou Digital Technology Group to jointly create the "Digital Intelligence Future" industrial exhibition to display and promote the development of intelligent manufacturing and digital economy industries; in-depth cooperation with Guangzhou Pharmaceutical Group, layout the "Biomedicine" professional exhibition, and serve the Guangzhou Biomedicine and Big Health Industry Cluster.

Promote production through development and promote chain through association. Now in Guangzhou, the professional, international and high-level exhibition industry has become an important part of the industrial ecosystem, giving full play to the "multiplier effect" to promote industrial upgrading and expand trade cooperation.

"Guangzhou International Convention and Exhibition Group carries the mission of promoting the high-quality development of the exhibition and exhibition industry in Guangzhou, and shoulders the task of accelerating the construction of the '12218' modern industrial system. It has a heavy responsibility and a glorious mission." The person in charge of Lingnan Group said that Lingnan Group will fully empower the development of the exhibition and exhibition group, focusing on the core function positioning of Guangzhou's city, and promote the exhibition and exhibition group to move towards the goal of "starting in one year, achieving obvious results in three years, and becoming an influential domestic first-class exhibition and exhibition group in five years".

New trade hub: Vertical supply chain solves problems and goes to sea

"Don't be a trader who is conservative, but a leader who is born into a new world." When Guangzhou International Exhibition and Convention Group sets up a stage for merchants from all directions, Guangzhou International Trade Group is clearing obstacles for companies on stage.

Against the backdrop of the interweaving of deep adjustments in global supply chains and the wave of digitalization, the international manufacturing and trade pattern have also undergone major changes. As the core engine of the Millennium Commercial Capital and the Guangdong-Hong Kong-Macao Greater Bay Area, Guangzhou is facing the dual challenges of "martial disaster" of small and medium-sized enterprises and the urgent need for traditional industries to "go global".

In the first four months of 2025, Guangzhou's foreign trade imports and exports were 400.2 billion yuan, an increase of 17.6%, achieving positive growth for 11 consecutive months. However, at the moment of reconstructing the global trade pattern, Guangzhou’s foreign trade needs a stronger driving force. Guangzhou International Trade Group endorses the credit of state-owned enterprises to provide full-cycle foreign trade services to small and medium-sized enterprises, which is the key move to solve the "single-on-one ship-to-ship disaster".

As a state-owned enterprise, Guangzhou International Trade Group will be committed to opening up overseas channels for local manufacturing enterprises, organizing and integrating factor resources such as customs clearance, cross-border logistics, warehousing services, capital, digitalization, marketing, etc., using platform costs to reduce the individual costs of small and medium-sized enterprises, and using platform traffic to drive the traffic of small and medium-sized enterprises, helping small and medium-sized enterprises go from alone to collaborative ecological going overseas, fully improving the competitiveness and risk resistance of small and medium-sized enterprises going overseas, and upgrading from product exports to brand going overseas.

"Different from other large supply chain platforms, we focus more on deepening the vertical industrial chain." Zhang Yi, chairman of Guangzhou International Trade Group, pointed out that the group will rely on the internal manufacturing advantages of municipal state-owned enterprises and combine the local manufacturing cluster to create a vertical overseas platform in the fields of small home appliances, home furnishings and building materials, hardware, etc.

On these vertical platforms, Guangzhou International Trade Group will join hands with high-quality domestic and foreign resources to build a new foreign trade ecology with integrated domestic and foreign trade and a multi-category cross-border supply chain system such as chemical, metal, and agricultural products through digital marketing, digital settlement, foreign exchange compliance risk management, cross-border logistics and overseas warehouse services, shared overseas industrial design platforms, domestic and foreign bulk raw material procurement platforms, etc., to build a new foreign trade ecology with integrated domestic and foreign trade and a multi-category cross-border supply chain system such as chemical, metal, and agricultural products, driving Guangdong's advantageous industries to leap towards the mid-to-high-end in the global value chain.

Digital drive is another prominent feature of Guangzhou International Trade Group. The company has built a digital pattern of "one platform, four support, and multiple applications". Through data sharing, it breaks the "information island" and realizes the full link visualization of orders, logistics, and tax refunds. Even if small and medium-sized enterprises only have one order, they can enjoy "one-stop" compliance services and financial support through the Guangzhou International Trade Platform.

Through Guangzhou International Trade Group, municipal state-owned assets will strengthen ecological coordination and promote global layout. Focusing on the joint construction of countries and RCEP member countries of the "Belt and Road" initiative, we have successively deployed overseas warehouses and built a network of "front-development and back-development localized services" unique to the Guomao platform, which not only allows the company's products to "go global", but also allows the services to "sink down", and build a "bridgehead" for Guangdong's industry in overseas markets.

Guangzhou Guomao’s unique “foreign trade service industrial chain overseas” model is expected to become a demonstration of state-owned assets platform serving the real economy. Lin Hu, chairman of Guangzhou Light Industry and Trade Group, said that Guangzhou International Trade Group will focus on Guangdong's advantageous industries, make small and medium-sized enterprises go overseas smoothly, and traditional industries establish international links, so that Guangzhou can seize a more important position in the global supply chain map.