The Party’s news and public opinion work is an important task of the Party and a major event in governing the country and conserving the country and safeguarding the country. General Secretary Xi Jinping’s series of important speeches and a series of important statements made on news and public opinion work, profoundly expounded the directional, overall, strategic theoretical and practical issues of news and public opinion work, enriched and developed Marxist news theory, and provided fundamental guidance for doing a good job in news and public opinion work in the new era.

Since the 18th National Congress of the Communist Party of China, General Secretary Xi Jinping has visited Jiangsu five times in person, and has delivered important speeches and made important instructions on Jiangsu's work many times. During this year's National People's Congress and the Chinese People's Political Consultative Conference, General Secretary Xi Jinping once again came to the Jiangsu delegation to participate in the deliberation and delivered an important speech, emphasizing that Jiangsu must grasp the focus of taking the lead in promoting the integration of scientific and technological innovation and industrial innovation, strive to be the first in promoting deep-level reform and high-level opening up, take the lead in implementing major national development strategies, and set an example in promoting common prosperity for all people.

Keeping in mind the instructions and being grateful and forge ahead, the Jiangsu news and public opinion front deeply implements Xi Jinping's cultural thoughts and the spirit of General Secretary Xi Jinping's important speech on Jiangsu's work, deeply grasps the important requirements of "taking the lead, striving for the first place, taking the lead, and setting an example", consciously shoulders the mission and tasks of taking the lead, insist on answering the same questions, resonating with the same frequency, and making efforts in the same direction, earnestly fulfill the responsibilities and missions of news and public opinion, continue to consolidate and strengthen mainstream ideological and public opinion, and gather tremendous strength to advance and provide strong public opinion support for Jiangsu to resolutely shoulder the responsibilities of the economic province.

Build a united heart and take the courage to take the lead and set the star

Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era was founded and formed in the promotion of "two combinations", and through the "second combination", our party's understanding of the laws of sinicization and modernization of Marxism has strong historical penetration, cultural appeal and spiritual appeal. It is the common ideological basis for the whole party and people of all ethnic groups in the country to promote the great cause of building a strong country and national rejuvenation.

Jiangsu News and Public Opinion Front focuses on the core content and primary tasks, continues to do a good job in propaganda of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, closely combines with the spirit of General Secretary Xi Jinping’s important speech on Jiangsu’s work, deepens research and interpretation, and deeply publicizes it, and continuously enhances the political, ideological, theoretical, and emotional identification of cadres and masses across the province.

Push into the mind and heart. Only by adhering to the principle of orientation as the soul, content as king, and innovation as the key, and achieving empathy and resonance can the Party’s innovative theory “fly into the homes of ordinary people”. We focus on the primary task of arming the whole party and educating the people with Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era. We rely on mainstream propaganda positions such as newspapers, magazines, Taiwan, Internet, and terminals, and strive to strengthen the integration of theoretical and public opinion production and dissemination, and create more "hot" products that are welcomed by society and loved by the audience. In-depth promotion of the systematization, academic, physics and popularization of the Party’s innovative theories, Xinhua Daily’s “Thought Weekly” continues to publish more than 1,500 theoretical articles, and the magazine “Mass” carefully planned special columns such as “Mass’ Essays” and “Learning, Thinking, Practice and Enlightenment”, becoming a highland for the dissemination of ideological and theoretical ideas of party newspapers and party magazines across the country. Jiangsu Radio and Television has launched a large-scale popular theoretical program "China's Wisdom Tour" and "Wen Yao China", vividly presenting the original contribution of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era to enrich and develop Marxism, fully demonstrating the huge practical explanatory power and practical leadership of Xi Jinping's cultural thoughts, and has been broadcast in joint efforts on more than 30 provincial satellite TV stations and key audio-visual websites across the country. Modern Express has produced a short video of "Learning 100" learning sentences to understand ideas, creating a digital image for 100 outstanding young "class representatives" from all walks of life, attracting millions of netizens to follow the "class representatives" to learn sentences, understand ideas, and post notes.

Strengthen comments and speech. Commentary and remarks are the "timpani drum" and "weather vane" of mainstream public opinion. The more noisy the public opinion field is, the more we must make the strongest comments on the party media, arouse resonance, form resonance, and build consensus. We strive to strengthen the resonance of theoretical public opinion, find the common points of people's ideological understanding, the resonance points of emotional exchange, and the intersection of interest relations, and strive to enter mainstream issues with mainstream attitude, spread mainstream values ​​with mainstream voices, shape mainstream expressions with mainstream discourse, and let the thickness of thought and theoretical warmth reach people's hearts. Xinhua Daily adheres to the principle of "promoting media with ideas" and "estimating newspapers with opinions", and carefully creates a series of theoretical commentary matrix such as "Xin Zhongping's articles", "Xinhua Times", "Xinsu", and "Su Yan". Focusing on studying and implementing the spirit of General Secretary Xi Jinping's important speech during the deliberation of the Jiangsu delegation, it publishes a long commentary "Standing the "Shape of Confidence"" and launches an editorial "Strive to shoulder the glorious mission of "the economic province to shoulder the main pole"" and a series of comments "Deeply studying and implementing the spirit of General Secretary Xi Jinping's important speech", helping cadres and masses across the province deepen their understanding and grasp of the major responsibilities and focus points. Jiangsu Radio and Television has carefully set up topics and guided topics, strengthened commentary guidance, and is a good "light cavalry" to guide public opinion, focusing on "the economic province takes the lead, what will it plan in the future? How to do it?" Post a series of comments and in-depth interpretation of the "four focus points"; launching a series of commentary articles such as "Contribution to the overall national development with innovation-driven high-quality development", reflecting that Jiangsu actively promotes "two-way" promotion of scientific and technological innovation and industrial innovation, and moves forward to "new" with "breaking the deadlock" and "integration" as the core.

Make good use of online words and phrases. Youth is the hope of the country and the future of the nation. Carrying out the dissemination of innovative theories of the Party for young people is the most important thing in cultivating new people of the times who are responsible for national rejuvenation. The youth group is free from the Internet, no day, no time, no time. It is necessary to explain the Party’s innovative theories in combination with the things around the youth group, and use the easy-to-understand "Qingyan" and "Network Language" to speak with facts, cases, and the youth's personal feelings, so that theories are audible and visible, and the thoughts are vivid. Xinhua Daily keeps up with the hot social spots and the focus of the people, launches columns such as "Green Pepper Society" and "Politics Visit" to run the "@Being a Being a Person" theory Douyin, and uses plain language and lively short video products to tell profound truths and profound theories, so that the "meaningful" theory can be "interesting", so that the listeners can believe it. Jiangsu Radio and Television closely follows the current affairs hot topics that young people care about, launches columns such as "Judging Girls", "Youth Talks of the Two Sessions", and "Youth Study Classes", and builds a "Youth Thought " platform, and launches the "Online Gathering Positive Energy and Youth with Good Reviews" Youth Online Comment Competition, integrates into the youth life circle, intervenes in the youth spiritual circle, and spreads the Party's innovative theories from the perspective of youth, so that the theory can promote "youngness", "high appearance" and "more fans". Modern Express plans and launches the online theme activity of "I understand you better than ever", insisting on "Young people speak, tell them to young people", paying attention to online expression and youth perspective, narrowing the psychological distance, achieving the communication effect of entering and leaving the circle, and making the theoretical communication "live", "move" and "trend".

Strengthen confidence and sing the main theme of courage to take the lead

General Secretary Xi Jinping emphasized, "At present, some difficulties and problems encountered in my country's economic development are problems in development and transformation, and can be completely overcome through hard work. We must strengthen our confidence in development, maintain strategic determination, actively respond to problems and challenges, and sing the theory of China's economic brightness with real and high-quality development results." This provides direction guidance for providing good economic publicity and guidance and singing the theory of China's economic brightness.

Jiangsu's news and public opinion front deeply understands and deeply grasps the decisions and deployments of the Party Central Committee and the work requirements of the Provincial Party Committee, strives to strengthen economic publicity and public opinion guidance with the focus on "strong confidence", actively set up topics, strengthen positive publicity, release positive signals, and use Jiangsu practice to sing the theory of China's economic brightness, provide public opinion support for the sustained recovery and improvement of the economy, and further enhance the confidence and confidence to promote high-quality development.

Build a "chess game" for publicity and guidance. Economic publicity and guidance work has great responsibilities and wide coverage, and requires collective efforts and coordinated promotion. We have established an economic publicity and guidance mechanism participated by multiple provincial departments and major provincial media, held regular special meetings to analyze the economic situation, strengthen consultation, analysis and topic selection planning, and actively carried out information release, news reporting, public opinion guidance and other work. Regularly sort out and summarize economic report clues and typical cases, and build a platform for information sharing, communication and interaction between economic authorities and mainstream media. Contact and recommend a group of experts and scholars who are familiar with relevant economic policies and are familiar with business in relevant fields, establish an expert database, and encourage them to actively participate in thematic interviews, information release, policy interpretation, etc., to enhance the professionalism and pertinence of economic publicity and guidance work. At the same time, strengthen audience awareness, promote relevant economic authorities and news media to transform document language and professional terms into mass language, strive to turn materials into news, news into stories, and use stories to tell the truth, help the audience form correct cognition and judgment.

Release the "weather vane" to recover and improve. The quality of policy publicity affects corporate investment decisions and residents' consumption behavior, and is related to the effectiveness of policy implementation and stability of market expectations. We focus on strengthening the release of information on economic topics, identifying the integration of policy orientation, public opinion concerns and the interests of the masses, actively designing highly news release issues, and injecting authoritative voices and positive energy into the public opinion field with high-quality information supply. Focusing on important economic topics, the main responsible persons of the Jiangsu Provincial Party Committee and the Provincial Government took the lead in being the "first spokesperson" and made authoritative voices through authoritative interviews. The Provincial Government Information Office held a series of thematic press conferences "First confidence, work hard, and bravely take the lead - strive to write 'become the first, make a demonstration' new answer sheet", publicizing the "strong, prosperous, beautiful and high-quality" new responsibilities and new actions in the modernization construction of new Jiangsu, and strengthening the interpretation and interpretation of economic situation and policies. Coordinate resources and forces such as government departments, news media, experts and scholars, and focus on the introduction of the "33 measures" to consolidate and enhance the positive trend of economic recovery, increase efforts to expand the implementation of the "two new" policies and layout "two-level" projects, and lay out "one center, one base and one hub", etc., and express in-depth and down-to-earth professional views, clarify the background considerations of policy orientation, thoroughly explain the institutional arrangements related to the development direction, and clearly explain the work measures that concern the interests of the people, promote economic policies to directly reach the grassroots, directly reach enterprises, and directly reach the hearts of the people, help people understand the fundamentals, grasp the general situation, and boost development confidence. Relying on international communication centers such as Jiangsu Now, ISU, Phoenix Publishing and Media, we actively promote Jiangsu's achievements in various fields such as economic development, scientific and technological innovation, social and people's livelihood, and the first-class business environment on overseas media platforms, and convey China's confidence in economic development.

Show the "acceleration" of economic development. my country's economic foundation is stable, has many advantages, strong resilience, great potential, and long-term development prospects. In the face of external shocks, it is necessary to sing the theory of China's economic brightness in a more targeted and convincing way. We must focus on carrying out a series of thematic publicity, news actions, special reports, online live broadcasts, etc., and deeply publicize the decisions and deployments of the CPC Central Committee, the State Council, the Provincial Party Committee and the Provincial Government on doing a good job in economic work, publicize relevant policy orientations and key tasks, publicize the implementation of various localities and departments to promote development, strive to connect points into lines, connect lines into pieces, and gather into surfaces, and show the new achievements and new highlights of high-quality economic development from multiple angles and sides. Focusing on developing new quality productivity, promoting scientific and technological innovation, and building a modern industrial system, we have carried out in-depth publicity on the theme of "High-quality Development Research" and launched a series of marching reports, interview reports, live reports, in-depth reports, etc., fully demonstrating Jiangsu's vivid practice of building an important base for developing new quality productivity. Pay close attention to Jiangsu Province's development achievements in emerging fields such as artificial intelligence, biomedicine, and new energy vehicles, and organize large-scale news actions to "textured China Jiangsu Pulse" and "Modernization on the Chain" to fully demonstrate the resilience and vitality of Jiangsu's economy. Focusing on the fields of consumption, foreign trade, investment, industry, etc., we launched special columns such as "Long Tenghu Jumps on the Front Line to Take the Lead" and "Investigation on the High-Quality Development of the Private Economy". Through front-line research, industry observation, and expert perspectives, we interpret the good trend of Jiangsu's economic recovery and improvement at multiple levels, and report on the results of measures to help private enterprises to alleviate difficulties and solve difficulties, reflecting entrepreneurs' tenacity to move forward under pressure, be brave to innovate, and overcome difficulties.

Gather the hearts of the people and write a new chapter of bravely taking the lead

Jiangsu has created remarkable achievements from wealth to strong and high-quality development by relying on reform, taking the road of opening up, and playing the card of innovation, and has served the "global needs" with the "power of one region". We focus on the landmark reform achievements, carefully organize thematic publicity of "New Thoughts Lead Reform and Opening Up in the New Era" and "Cultural China Tour", carry out large-scale all-media news actions, fully reflecting the province's steady expansion of institutional opening up, vigorously opening up emerging markets, conscientiously implement national strategies such as the integrated development of the Yangtze River Delta and the development of the Yangtze River Economic Belt, and deeply integrate into the joint construction of the "Belt and Road", comprehensively display the vivid practice of "empowering economic and social development with culture", and tell the Chinese story that happened in Jiangsu with heart and emotion.

Accurately plan topic selection. In the era of integrated media, if local mainstream media want to launch both popular and popular content in theme promotion, they can only "take strategy as a sword" and take the initiative to plan. Focusing on the publicity, study and implementation of the spirit of the Third Plenary Session of the 20th CPC Central Committee, we have planned and launched large-scale integrated media reports on "Strike the wind and break the waves and comprehensively deepen reform" and "The tide is surging today", focusing on General Secretary Xi Jinping's key tasks on Jiangsu's reform topics, reflecting the good trend and surging practice of comprehensive efforts, breakthroughs at multiple points, and deepening the reform; focusing on celebrating the 75th anniversary of the founding of New China, we have launched the special column "Speaking Jiangsu's 75 Years" to show Jiangsu's 75 years of hard work through groups of detailed data and vivid stories; focusing on the elevation of the construction of the Yangtze River Economic Belt to the 10th anniversary of the national strategy, we have jointly launched the AI ​​new media product "Looking at the First in the Yangtze River" to dynamically display the characteristics and achievements of the industrial development along the Yangtze River Economic Belt.

Wonderful highlights. Thematic publicity not only requires grand narratives with lofty ideas, but also requires detailed descriptions from an individual perspective, so that the fireworks and human feelings can soften the publicity and improve the communication effect. Xinhua Daily specially planned the theme promotion of "The Ten Years of Strong, Rich and Beautiful, New Jiangsu" and launched a series of reports on "Remembering the Instructions to Answer the New Answers for "The New Answers for "The Ten Years of Strong, Rich and Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, and Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, Beautiful, These reports fully reflect the cities, rural areas, communities and enterprises that General Secretary Xi Jinping surveyed during his inspection of Jiangsu, telling touching stories about General Secretary Xi Jinping caring about the people, reflecting the new changes that have taken place in these places, and using individual stories to reveal the experience and inspiration behind the development achievements.

Carefully explore resources. Faced with changes in the media environment and audience audio-visual habits, if thematic publicity wants to achieve screen-watching, we must not only insist on content as the king and quality first, but also coordinate online and offline, link large and small screens, and implement diversified display and differentiated communication. In the theme publicity of the "Cultural China Tour", we focus on exploring Jiangsu's rich cultural resources, innovating the dissemination forms of cultural activities such as solar terms, folk customs, intangible cultural heritage, and forming a scale and aggregation effect. The column "Cultural China Tour·Yangtze River Song|Dialogue with the Yangtze River" was opened to explore and sort out the representative Yangtze River cultural and natural heritage, and show the systematic protection of Yangtze River cultural heritage. Organize the "Thousand Questions and Discoveries of the Grand Canal" cultural protection, inheritance and dissemination campaign, launch the special topics "Reading China in the Cultural Canal" and "Reading China in the Canal Treasure" to show the new vitality of the Grand Canal in the new era. Combining cultural symbols such as solar terms and architecture, and connecting cultural and creative and digital communication means, we will produce a series of videos of "Cultural China Tour | National Treasures Talk about Solar Terms", and plan a series of reports such as "Reading the City·Searching the Most Beautiful Old Bookstores", "Cultural China Tour | Spring Flowers and Ancient Buildings are in line with each other", and strive to transform Jiangsu's rich cultural resources into cultural development advantages.

Warm the hearts, build a brave bridge to shoulder the key points

When participating in the deliberation of the Jiangsu delegation at the Third Session of the 14th National People's Congress, General Secretary Xi Jinping pointed out that "the economic provinces are developing faster, and they should actively explore experience and play a demonstration and leading role in promoting common prosperity for all people."

Mainstream media listen to the voice of the people, tell thousands of stories, and evaluate the society. They should be good interpreters of people's livelihood policies, promoters of people's livelihood projects, and communicators of the government and the people, focus on the basic, universal and basic people's livelihood construction achievements, reflect the people's "material growth" and "spiritual improvement" and let people's livelihood publicity become a "booster" to promote the progress of the times and the happiness of people's lives.

Highlight the people's perspective. In Chinese-style modernization, people's livelihood is the most important. In people's livelihood propaganda, we must not only "built an antenna", listen to the people's voices with our hearts and emotions, vigorously publicize the policies, measures and achievements of people's livelihood, and build a "bridge of connection" between the Party Committee, the government and the people; we must also "down-to-earth" to grasp the accessible life scenes around the people, and use detailed data and vivid cases to describe the people's sense of gain, happiness and security. Xinhua Daily plans to launch a series of reports on "Opening the People's Livelihood Bags", focusing on the ten aspects determined by the government, how 55 practical things for people's livelihood are done and what kind of welfare the people enjoy. Through text reports digital charts, warm scans of the people's sense of gain, and comments from representatives and deputies, the high-quality development achievements of the people's livelihood cause in the province are presented in the chart, and the people's full sense of gain is truly reproduced into vivid stories.

Respond to the concerns of the people. The hot topics of people's livelihood that the masses care about are the focus of news propaganda. We continue to track and promote the comprehensive revitalization of rural areas and the integrated development of urban and rural areas, focus on people's livelihood issues such as education, medical care, housing, employment, elderly care, and childcare. We actively respond to the concerns of the masses and answer the doubts of the masses, publicly report on the work done by party committees and governments at all levels to solve problems and improve people's livelihood, satisfy the people's right to know, and help them understand the party committees and government's heart and service methods for the people. Continue to run the constructive public opinion supervision column "Political Style Hotline", face the demands of the masses, form a closed loop of political consultation and normal supervision, and realize a virtuous cycle of "the people have something to call and the government must respond." Focus on the role of authoritative experts and scholars, and ask them to analyze specific hot topics of people's livelihood issues from the overall economic and social development, and fully explain that the most fundamental thing to solve problems is development, and strive to guide the emotions of the masses, resolve social conflicts, and guide public opinion.

Solve the problems of the people. People's livelihood propaganda is closely related to people's livelihood issues. We always adhere to the people-centered approach, promptly reflect the demands of the masses, and effectively help grassroots people solve practical problems in people's livelihood, from hot issues in people's livelihood to small ones, water, electricity and gas. In continuously providing more convenient services to the people, we educate and guide cadres and the masses to practice the core socialist values, convey truth, goodness and beauty, and create a good public opinion atmosphere for the high-quality development of people's livelihood. In the past ten years since its establishment, Xinhua Newspaper Media Group's "Shuidie Charity" column has continued to release positive energy reports, organize charity actions, establish a team of caring volunteers, set up a Shuidi Charity Charity Fund, and implement the "Rural Campus Renovation Plan" project and the "New Sprout Plan" student aid project, attracting more than 1,000 families to participate every year. The modern Express People's Livelihood News column "Quick Help" solves the urgent and anxious problems of the people with heart and emotion, highlighting the purpose of people's livelihood news serving the people and speaking out for the people.

(The author is a member of the Standing Committee of the Jiangsu Provincial Party Committee and Director of the Provincial Party Committee Propaganda Department)

The original article was published in "News Front" June 2025 (Part 1)