"People's Daily" (Edit 15, June 13, 2025)

On the northeast, Liaoning Province is using culture as its pen, tourism as its ink, and sports as its rhyme to add a touch of rich color to the picture of promoting the comprehensive revitalization of the Northeast in the new era: Hongshan culture and modern civilization complement each other, mountain and sea scenery collide with ice and snow sports passion, the thickness of industrial heritage and the agility of digital technology complement each other. With the goal of "building a high-quality demonstration site for integrated development of culture, sports and tourism", Liaoning has anchored its course and worked hard to promote the integrated development of the culture, sports and tourism industries at a wider range, deeper level and higher level, playing the development melody of "using culture to shape tourism and using tourism to promote culture", and sending a sincere invitation to the world of "mountain and sea with affection, heaven and earth with peace of mind".

1 Anchor goal: Policy support opens a new chapter in integration

Coordinate the planning system layout. In order to achieve the integrated development of high-quality culture, sports and tourism, Liaoning has built a systematic policy system: in June 2023, the "Liaoning Province Cultural and Tourism Industry High-Quality Development Action Plan (2023-2025)" was issued, which clearly stated that by 2025, the investment amount of cultural and tourism industry projects and total tourism revenue will double; in September 2023, the "Liaoning Province's Several Policy Measures to Support the High-Quality Development of the Cultural and Tourism Industry" was issued, providing "real money" support from six aspects, including the construction of key projects and the increase in brand creation; in June 2024, the "Guiding Opinions on Building a Demonstration Land for the Integrated Development of High-Quality Culture, Sports and Tourism" was issued, drawing a "integration roadmap" from 11 key tasks. As of the beginning of 2025, the province has issued more than 80 relevant policies, and 10 cities have formulated special implementation plans, forming a working pattern of linkage between upper and lower levels and coordinated promotion.

Innovative mechanisms gather strength. The Provincial Leading Group for Integrated Development of Culture, Sports and Tourism, headed by the main responsible person of the Liaoning Provincial Party Committee, worked together with 24 provincial units to form a working system of "leadership of the Party Committee, leadership of the government, coordination of departments, and participation of the society". The Liaoning Province High-quality Integrated Development Conference for Integrated Culture, Sports and Tourism is held every year to achieve the effect of "should in one place, radiating to the surrounding areas, and driving the whole province". Liaoning takes the creation of a new red tourism highland of "six places" and cultivates ecological tourism resorts in northern China as a starting point to build a spatial pattern of "one circle, one belt and two districts" and connects the characteristic nodes of 14 prefecture-city and cities across the province. In 2024, the province received 652.197 million tourists, an increase of 28.1% year-on-year, and tourism revenue was 632.52 billion yuan, an increase of 25.9% year-on-year.

2. Shaping the brand: Cultural IP lights up the charm of the whole region

Urban IP shapes industrial brands. Liaoning takes "mountain and sea affectionate heaven and earth" as the latest tourism promotional slogan, and builds multi-dimensional cognitive coordinates and multiple tourist routes: the Changshan Islands of Changhai County, Dalian City rely on the resources of national tourism resorts to create a deep experience line for fishermen's culture; the Wunushan National 5A-level tourist attractions in Benxi City connects Benxi Water Cave to build a world-class cultural heritage landscape study line; Dandong City Yalu River Basin connects the Hushan Great Wall and the Hekou Peach Blossom Island to form a border scenery Line; Relying on the century-old commercial port heritage, Liaohe Old Street in Yingkou City presents a building community and a merchant cultural line; Panjin City’s Liaohe Delta Wetland and Liaodong Bay waters, relying on the red beach wetland wetland wetland habitat, wild bird cluster and other ecological resources to create a wetland ecology and wild animal and plant viewing experience line; Tieling City uses the two-person special IP as the engine, and builds a happy experience line based on sketches and small play performances, special agricultural products and steam locomotive riding projects.

Festivals form a four-season matrix. Liaoning has deeply built a festival activity system with "no interruptions in four seasons" and promoted the in-depth development of the integration of culture, sports and tourism with the full-time activity matrix.

The theme of spring is "Food Spring and Seeking the Beauty and Traveling in Liaoning". The Anshan Qianshan Pear Blossom Festival has linked more than 30 flower-viewing and study activities, and the intangible cultural heritage exhibitions such as Haicheng stilts and Xiuyan shadow puppets form a flowing cultural scroll; Yingkou City is a node for migratory bird migration, from April to May every year, millions of migratory birds gather to form a "bird wave" wonder, and the local area simultaneously launched the theme route of "wetland bird watching ecological study".

The theme of summer is "Sea and summer to enjoy Liaoning". It builds a product matrix of "Coastal Vacation Folk Experience": Relying on the industrial advantages of "China's Famous Swimsuit City", Xingcheng, Huludao City held the Northeast Asia (Xingcheng) International Swimsuit Expo. Many swimsuit brands around the world release new trends here, and Xingcheng Ancient City transforms into a fashion show to create a cross-border experience of "fashion monument".

Autumn is themed "Watching on the Autumn and enjoying maple seeds and traveling to Liaoning" to create nearly a thousand cultural and tourism feasts: in the field of culture and art, the sound of nature performed by the Liaoning Provincial Star Award chorus exhibition and the ink painting and painting exhibition of Yingkou's "New Dream of Ancient Road" are intertwined into an artistic matrix of "sound and painting dance together"; the tourism consumption end is innovative, and the National Day Tour of Hunhe Shenyang City weaves a night banquet scroll with "River View Concert Lighting Parade", and the reflection of maple leaves and rippling waves together compose flowing music; when maple leaves are soaked in thousands of mountains and valleys, more than ten scenic spots in Dalian, Benxi and Dandong are picturesque, and the red maple stacked in Dahei Mountain, the maple forest burning in Guanmen Mountain, and the mysterious maple words in Tianqiaogou are all taking turns to appear.

Winter is themed "Fantasy Winter Tour in Liaoning" to build an industrial cluster of "Ice and Snow Sports Folk Experience": the province will simultaneously hold professional events such as Youth Alpine Ski Championships to attract tourists through the events and drive public ice and snow consumption; Shenyang Qipanshan combines the dynamic experience of night skiing with the static beauty of ice sculpture art to create a unique winter tourism project; Anshan Qianshan Scenic Area takes the opportunity of the Ice and Snow Thousand Lamps Prayer Festival to integrate the local hot spring health industry, allowing tourists to enjoy natural hot spring health while enjoying the lanterns and playing with snow, helping the development of Liaoning winter tourism.

The four-season matrix has intensive arrangements of "there are activities every week and events every month", achieving the upgrade of Liaoning's cultural and tourism from "single-point breakthrough" to "all-region collaboration".

3 Innovation-driven: Integration of business formats enhances industrial vitality

Technology empowers the revitalization and utilization of cultural relics. Liaoning vigorously promotes the integration model of "cultural tourism technology", and promotes the digital upgrade of 30 key museums and memorial halls across the province. Shenyang Palace Museum launched the "Digital Palace" project, allowing tourists to "travel" to the Qing Dynasty palace through AR technology; the EX robot future technology project created by Dalian City has been selected into the national pilot list of new smart tourism immersive experience space cultivation. At present, Liaoning is promoting the "digital cultural relics" project, and plans to complete three-dimensional scanning of 1,000 pieces (sets) of precious cultural relics within three years to build a cultural experience system that integrates online and offline.

The linkage between culture, sports and tourism helps the development of the traffic economy. The home game of the Liaoning Men's Basketball Team in the CBA League transformed into a "super traffic window" for Liaoning's cultural, sports and tourism publicity. Each game attracted more than 10,000 viewers to watch it on the spot. After the game, fans spontaneously formed a consumption dynamic line of "stadium-night market-city landmark", allowing sports vitality to continue to penetrate the urban cultural and tourism texture. In 2024, Shenyang City hosted the 12th National Acrobatics Exhibition and launched the "Travel with Acrobatics" event, with performers accompanying tourists to visit scenic spots, realizing the "two-way" journey" of culture, art and urban development. In 2024, the province held 50 large-scale concerts and music festivals throughout the year, attracting 854,000 audiences and revenue of 551 million yuan; more than 100 high-quality routes for "tourism with events", Shenyang Northeast Asia Ski Resort set three Guinness World Records, and the "Millions of Citizens Going to Ice and Snow" series of activities have become the province's winter cultural, sports and tourism brand.

The museum blocks are keen to lead cultural consumption. "Go to Liaoning to see museums" has become a new fashion for cultural tourism. In 2024, museums and memorial halls across the province received about 40 million visitors and received 147 million yuan in cultural and creative products; Liaoning innovated the "exhibition tourism" model and launched the "Travel with exhibitions" activity, and the booking of museum study routes increased by 80% year-on-year.

4 Regional collaboration: Open cooperation expands development space

Cross-provincial linkage breaks regional restrictions. Liaoning has established strategic cooperative relations with Beijing, Tianjin and Hebei and other regions, and Beijing Chaoyang Station and Niuheliang Station in Chaoyang City, Liaoning Province have entered the "1.5-hour high-speed rail circle". Liaoning also signed an agreement with Hebei to establish a cooperation mechanism for the protection and utilization of the Great Wall.

On July 1, 2024, the "Decision on Promoting the Coordinated Development of Tourism in the Three Northeastern Provinces and One Region" jointly issued by the three northeastern provinces and the Inner Mongolia Autonomous Region was officially implemented. This is the first coordinated legislative project carried out by the three northeastern provinces and one region, and will provide legal guarantees for the high-quality development of tourism in the Northeastern region.

The G331 Border Tourism Alliance connects Dandong City, Liaoning Province to Habahe County, Xinjiang Uygur Autonomous Region, to build a golden corridor for border tourism connecting the northeast and the northwest. The China G228 Coastal Highway Tourism Alliance integrates the red culture, island scenery and self-driving resources from the coastal areas of Dandong City, Liaoning Province to Dongxing City, Guangxi Zhuang Autonomous Region, to create a tourist economic belt that runs across the eastern coast.

International exchanges improve the level of openness. Relying on the location advantages of Northeast Asia, Liaoning has actively integrated into the joint construction of the "Belt and Road" and carried out cultural and tourism promotion to Japan, South Korea, France and other countries. The urban exchange mechanism of the "East Asian Cultural Capital" continues to deepen. The province has promoted the opening of the cultural, sports and tourism industry in the free trade pilot zone, supported enterprises to participate in international exhibitions, and activities such as Dalian International Beach Cultural Festival and Dandong Yalu River International Marathon have become international exchange platforms. Since 2024, Liaoning's overseas new media matrix has firmly ranked among the top five in the national provincial cultural and tourism international communication power rankings.

5 Benefiting the people: Integrated development improves people's livelihood

Employment increases and income share the fruits of development. Liaoning innovates to promote the transformation of resources such as fossils, jades, and intangible cultural heritage, creates a "Liaoning Hand Gift" brand physical store matrix and achieves full coverage of scenic spots within the province. Fuxin City has achieved remarkable results in the development of the agate industry, and has become the largest agate trading center and product distribution center in the country, forming a complete production, supply and marketing network. From scenic spot services to cultural and creative production and sales, from promoting employment to encouraging entrepreneurship, Liaoning is achieving benefits for the people through the diversified path of integration of culture, sports and tourism.

Public services improve experience quality. Liaoning optimizes the tourism service functions of public cultural facilities, set up a tourist consultation desk in museums and cultural centers, and develops creative tourism products; promotes the integration of cultural display, fitness and leisure functions of tourist stations and highway service areas. Panjin City's "Creating an integrated tour platform to help scenic spots intelligent services" project was rated as an excellent case of tourism public services in the country. The free opening rate of public cultural venues in the province reaches 100%, providing solid support for "local people travel to the local area" and "outsiders travel to Liaoning".

The scenery of Liaoning is a footnote to civilization, and the tourists' experience is continuing to write a new story. The brand of "mountains and seas are affectionate, heaven and earth are still in the sky" is relying on the heaviness of Hongshan culture, the exquisite traditional architecture, and the passion of ice and snow sports to become a bright business card for Liaoning to move towards the whole country and the world, and will inject strong momentum into promoting the comprehensive revitalization of the Northeast in the new era.

Chaoyang City actively helps Liaoning Province build a demonstration site for the integrated development of high-quality culture, sports and tourism

The land of Liaoshen, the mountains and seas are affectionate; the ancient capital of thousands of years, the phoenix sings upwards the sun. Chaoyang City, Liaoning Province, takes Hongshan culture as its foundation and unique resource endowments such as Sanyan culture as its basis. It strives to be the first in the three-year action plan for the comprehensive revitalization of Liaoning, and paints a new picture of integrated development with "culture as the soul, sports as the rhyme, and tourism as the body". The 2025 Liaoning Province High-quality Cultural, Sports and Tourism Integration Development Conference fell in Chaoyang City, which is not only an affirmation of the achievements of the integrated development of urban cultural, sports and tourism, but also an expectation for this historical and cultural city to show greater responsibility and action in the comprehensive revitalization of Liaoning in the new era. Chaoyang City transforms cultural soft power into hard support for development, allowing the gorgeous picture of "Flowers in Chaoyang" to become a vivid footnote to "Heaven, Liao and Earth", and strives to write a new chapter in the integrated development of culture, sports and tourism in the new era.

The pace of integration of culture, sports and tourism is strong and powerful

Chaoyang City has the fire of civilization ignited by the ancestors of Hongshan, the spiritual monument forged by the children of Yan and Liao, and the sonorous steps of the people of Chaoyang pursuing their dreams in the new era.

Cultural, sports and tourism projects are implemented to promote the vigorous development of the industry. Chaoyang City has always insisted on project construction first. Since 2023, a large number of key projects such as the new Chaoyang Museum, Chaoyang Sports Park, the infrastructure improvement and transformation of Fenghuangshan Scenic Area, the maintenance and repair of Niuheliang site, Hongshan Avenue, 1958 Science Park, Chaoyang Bird Fossil National Geological Park, Hongcun Swan Bay, Beipiao City, Wanyuan Ski Resort Town, Chaoyang County Rural Tourism Quality Improvement and Upgrading, Jianping County Small Bungalow Visitor Center, Yulonggu Tourism Resort, etc. have been completed and operated one after another. The construction of key cultural, sports and tourism projects such as the protection and display of the South Gate of Longcheng Palace and the Chaoyang Mass Art Museum are in full swing. During this year's May Day holiday, Chaoyang Bird Fossil National Geopark became a popular tourist check-in spot.

The integration of culture, sports and tourism is rich in business formats, and the special activities are exciting. Since 2023, Chaoyang City has deeply promoted the integrated development of the cultural, sports and tourism industry, and has held more than 300 distinctive cultural, sports and tourism festivals, including the Spring Festival Lantern Festival, Yangko Exhibition, Liaoning Chaoyang Marathon, "Linghe Summer" Culture and Art Festival, Beipiao Swan Festival, Longcheng Fossil Festival, and Kazuo Purple Clay Exhibition Week. It has hosted large-scale event conferences and events such as the 2024 National Mass Mountaineering and Fitness Conference, the "May 18 International Museum Day" Liaoning Main Venue, and the 18th Liaoning Star Award Square Dance Final. Cultural, sports and tourism IPs such as "The Mysterious Chaoyang City of Treasure", "The ancient country of Niuheliang, the origin of civilization", "The flowers bloom in the morning, welcome you to come" have become popular, and overseas tourists have increased exponentially.

Cultural, sports and tourism publicity is blooming at multiple points, and the image of the rising sun is even more distinct. Chaoyang City has deeply explored the connotation and extension of the Niuheliang Hongshan Cultural Site, and enhanced its popularity through a variety of publicity and promotion activities. Special cultural and tourism promotion conferences in Beijing and Tianjin were held, focusing on the Beijing-Tianjin-Hebei region, continuously strengthening regional cooperation, establishing friendly intercity relations with Chaoyang District, Beijing, Binhai New District and other regions of Tianjin, and the city's popularity and influence continued to expand.

Cultural, sports and tourism brands are upgraded, and the integration results are coordinated. Chaoyang City currently has 77 national A-level tourist attractions, including 10 national 4A-level tourist attractions; there are 4 key rural tourism villages in the country and 17 key rural tourism villages at the provincial level. Kalaqin Left-Wing Mongolian Autonomous County has successfully established a national comprehensive tourism demonstration zone and a provincial cultural tourism strong county, and has been rated as a provincial cultural and tourism industry integration development demonstration zone. Jianping County and Kalaqin Left-wing Mongolian Autonomous County have been listed as provincial-level pilot areas for cultural industries to empower rural revitalization. Yulonggu Tourism Resort and Lingyuan Hot Water Soup Tourism Resort have been approved as provincial tourist resorts. Lizhou Ancient City and Chaoyang Bird Fossil National Geopark have been rated as provincial night cultural and tourism consumption clusters. Murong Street was recognized by Liaoning Province as one of the first Liaoning Province demonstration pedestrian streets. Yanbei Biansai (Chaoyang) Cultural Ecological Protection Zone has been rated as a provincial cultural Ecological Protection Zone. In addition, Chaoyang City has achieved many good results in the regular season of the Liaoning Youth Games from 2022 to 2024, and has won a total of 298 gold medals, 64 silver medals and 136 bronze medals in three years.

The integration of culture, sports and tourism stimulates vitality and creates new consumption demand. With the completion and operation of many high-quality cultural and tourism projects and the implementation of rich activities, Chaoyang City's cultural and tourism consumption scenarios are constantly expanding. New check-in places such as Niuheliang National Archaeological Site Park, Chaoyang Bird Fossil National Geopark, and 1958 Science Park have attracted a large number of tourists and driven consumption of surrounding catering, accommodation, transportation and other consumption. The holding of marathons, dragon boat racing and other events not only increased the popularity of the city, but also created consumer demand for sports equipment and event surroundings. The night economy has also become increasingly prosperous due to night consumption clusters such as Murong Street, Lizhou Ancient City, Chaoyang Bird Fossil National Geopark, extending consumption time and increasing consumption activity. The integration of culture, sports and tourism is becoming an important engine to promote consumption upgrading and help high-quality economic development.

New breakthroughs have been made in the integration of culture, sports and tourism

Chaoyang City has implemented systematic policies for many years, breaking through innovative benchmarks in multiple dimensions, and the city's integrated development of culture, sports and tourism has achieved many new breakthroughs.

New breakthroughs have been achieved in the industrial energy level. In 2024, Chaoyang City received domestic tourists by 111.57% year-on-year, and comprehensive tourism revenue increased by 51.74% year-on-year. Key cultural, sports and tourism projects in the city are being promoted smoothly, Niuheliang National Archaeological Site Park is upgraded and opened, Hongshan Avenue is fully connected, and the annual visitor volume of Niuheliang Scenic Area exceeds one million for the first time in history; Chaoyang Bird Fossil National Geopark is re-upgraded and opened, and the May Day holiday in 2025 received more than 60,000 tourists nationwide, an increase of 133% year-on-year; 1958 Science Park is revitalized, allowing industrial heritage to shine with new brilliance; cultural and sports landmarks such as Chaoyang Museum New Hall and Yandu New City Sports Park have emerged and transformed Murong Street, and the "three halls" of the intangible cultural heritage museum, art gallery, cultural center and the south gate ruins of Longcheng Palace City are in full swing. The completion and opening of key projects has allowed tourists from all key scenic spots to be woven. The daily passenger flow of scenic spots such as Niuheliang, Phoenix Mountain, and Bird Fossils exceeded the historical peak. The number of tourists during the "May Day" holiday in the city has jumped from 1.44 million in 2023 to 3.93 million in 2025, an increase of 172.9%. A matrix of "one-to-one-multi-line" cultural and tourism projects centered on the city has been initially formed.

New breakthroughs have been made in urban influence. The 2025 Spring Lantern Festival illuminates the city’s night sky with the art of light and shadow. The cumulative number of visitors has exceeded 3 million, and the online audience of the Yangge Performance reached 10 million. The Beipiao Swan Festival has become an ecological bird watching destination. The online exposure rate of marathon and dragon boat race continues to rise. Beipiao City Hongcun, Phoenix Mountain, Chaoyang Bird Fossil National Geopark, and Murong Ancient Street have "splashed" social media and became cultural and tourism check-in places. Chaoyang City is turning magnificently from a traditional industrial city to a "tourism destination". In 2024, the number of tourists outside Chaoyang city increased by 18.2% year-on-year, and the number of tourists in Beijing, Tianjin and Hebei region increased by 18.27% year-on-year. The radiation radius of influence of "tourist destinations" has expanded strongly from the hinterland of western Liaoning to the Bohai Rim Circle.

Regional cooperation achieves new breakthroughs. The city plays the cultural and tourism music of "internal and external linkage and overall coordination". Chaoyang City and Gansu Province jointly put on advertisements at airports in the two places, making "seeing Dunhuang and seeing Chaoyang" a cultural and tourism story; build a cultural and sports and tourism integration community in Shenyang, Liaoyang and Chaoyang within the province to realize resource sharing and line connection; strengthen the cooperation mechanism of the "Nine-City Alliance" and jointly launch cross-provincial boutique tourism theme routes; sign a cultural and tourism cooperation agreement with Chaoyang District, Beijing to the south. Open the "Liaoning Chaoyang" high-speed railway special train and build a "high-speed railway 3-hour tourism circle". Cultural and tourism promotional advertisements were put on eight key points including Chaoyang Station in Beijing, Chengde Station in Hebei Province and Mogao International Airport in Gansu Province. Regional cooperation has released an aggregation effect, and Chaoyang City is becoming an emerging tourist destination in China.

The mountains and seas are affectionate, the sky and the earth are peaceful; the flowers bloom in the morning sun, welcome you. On this ancient and young land, a magnificent scroll of poetry and the distant place are slowly unfolding, and a new era of "Phoenix Singing to the Sun" symphony is resounding throughout the Liaoshen land. Chaoyang City has established the goal of "holding a conference and improving a city". In accordance with the overall idea of ​​"holding one place, radiating the surrounding areas, and driving the whole province" and the task requirements of helping Liaoning Province build a high-quality cultural, sports and tourism integration development demonstration site, it has carefully prepared the 2025 Liaoning Province High-quality Cultural, Sports and Tourism Integration Development Conference, and took this opportunity to show greater responsibility and action in building a high-quality cultural, sports and tourism integration demonstration site in Liaoning Province with more firm cultural, sports and tourism integration development demonstration site, let the "Chaoyang Moment" bloom more brilliantly, and strive to write a new chapter in the high-quality integrated development of Chaoyang City's cultural, sports and tourism industry.