Chinese and foreign media guests experienced related equipment at the Haitang Sports Training Base in Kunming, Yunnan. Photo by Li Faxing, a reporter from People's Daily

Chinese and foreign media guests experienced local intangible cultural heritage projects in Dali, Yunnan. Photo by our reporter Jiang Yushi

Chinese and foreign media guests visited the Flower Base in Shalong Town, Xiangyun County, Dali, Yunnan. Photo by our reporter Jiang Yushi

Adhere to innovation-driven promotion of open cooperation

He Jianxin, Executive Vice Minister of Propaganda Department of Wuhan Municipal Party Committee and Director of the Information Office of Wuhan Municipal People's Government

Wuhan City, Hubei Province strives to promote the "three advantages transformation", actively integrate into the overall national development, and serve the national needs with what Wuhan can. In 2024, the city's total economic output exceeded 2.1 trillion yuan, a year-on-year increase of 5.2%.

Adhere to innovation-driven development and accelerate the cultivation of new quality productivity. Relying on 92 universities, more than 1.4 million college students, more than 100 national innovation platforms and 16,000 high-tech enterprises, Wuhan has made every effort to build a highland of scientific and technological innovation, promoted the overseas development of advantageous industrial clusters such as optoelectronic information, and worked with countries and regions to build an open, inclusive, mutually beneficial and win-win cooperation ecosystem with countries and regions to jointly build the "Belt and Road" initiative.

Continuously promote open cooperation and enhance the radiation power of the hub. The China-Europe Express (Wuhan) transport routes radiate to 40 countries, and the Wuhan Port routes reach more than 130 countries and regions. The dual functions of air passenger and cargo transportation hubs continue to be enlarged. In the first half of 2025, 19,000 tons of goods were collected, with a growth rate of 22.3%.

We have cultivated our ecological and cultural heritage and significantly improved the reputation of the city. Wuhan promotes the deep integration of culture and tourism. The "Smiling Angel" porpoise has become the city's ecological business card. 145 revolutionary remains are spread throughout the three towns. Recently, it has successfully held the 2025 China Cultural Tourism Industry Expo, the 2025 Yangtze River Culture and Art Season and other activities, and the city's charm is constantly being demonstrated.

Looking to the future, Wuhan will accelerate the construction of an important strategic fulcrum for the rise of the central region and contribute to the high-quality joint construction of the "Belt and Road".

Promote model innovation to meet people's livelihood needs

Chen Zhouxiang, Deputy Secretary of the Party Committee, Vice Chairman and General Manager of Yunnan Construction Investment Holding Group Co., Ltd.

Yunnan Construction Investment relies on the spirit of the Silk Road to deepen cooperation and promote development. Focusing on deepening capacity cooperation, the Vientiane Saisetta Comprehensive Development Zone, which has been invested, built and operated, has become a Laos industrialization demonstration zone, an international production capacity cooperation carrier zone, a pilot demonstration zone for the construction of a community of shared future for China-Laos, and a low-carbon demonstration zone for "South-South Cooperation". Focusing on promoting interconnection, the Vientiane to Vangrong section of the China-Laos Expressway has been completed and opened to traffic, ending the history of Laos' no expressways. We have focused on promoting lean construction, and have implemented more than 300 international projects in 21 countries and regions, and won 8 overseas Luban Awards.

The group is led by innovation-driven development and activates a strong engine of development. We have focused on promoting model innovation and built an overseas business development pattern of "investment development, scientific research and design, engineering construction, and project operation". We strive to promote supply chain innovation, and our logistics business involves more than 20 countries and regions jointly built the "Belt and Road" initiative, helping Yunnan's tea and coffee fragrance spread throughout the world. Focus on promoting standardized cooperation, invest in the establishment of Laos' national engineering quality inspection and testing institutions, and promote the "going out" of Chinese rules, technologies and standards.

The group uses the territorial roots as the path to build a bridge of friendship. We will make every effort to promote local management, undertake 4 overseas business representative offices, register 25 overseas institutions, and the localization rate of overseas project employees exceeds 80%. We have made every effort to solve the needs of people's livelihood. A total of 37 foreign aid projects and 29 "small but beautiful" projects have been implemented, conveying warmth with actions and truly enhancing the sense of gain and happiness of local people.

Enhance mutual understanding and create a better tomorrow

Khalid Albarhalli, General Manager of the Moroccan News Media Group

At present, international challenges and the world pattern are undergoing changes. War, conflict and economic crisis coexist; climate change crisis is intensifying; nuclear threats are growing; international norms and institutions are blatantly weakened; individual countries are savagely arbitrarily and make decisions that threaten world peace. I think we should create a people-oriented world, and we should also adhere to the values ​​of peace and use resources to education, health care, and social well-being. In addition, we should also strive to create conditions so that everyone can have a peaceful and prosperous life regardless of gender, skin color and other factors.

The African continent has great opportunities. Morocco and Algeria are both countries that jointly build the "Belt and Road" initiative. Algeria joined the Belt and Road Initiative in 2018, and China is carrying out multi-billion-dollar infrastructure projects locally. Morocco joined the joint construction of the Belt and Road Initiative in 2017. According to statistics in 2024, China is Morocco's second largest source of investment. In Morocco, Chinese companies have invested more than $10 billion in electric vehicle battery manufacturing and have invested considerable amounts of money in renewable energy and automotive parts.

Thanks to the People's Daily for holding the "Belt and Road" media cooperation forum with the theme of "sharing media responsibilities and promoting mutual learning in civilizations" in Kunming, Yunnan. Thank China for allowing media and political and economic figures from all over the world to talk to each other, enhance mutual understanding, let us understand each other better, and create a better tomorrow for future generations.

Pursuing excellent quality to stimulate win-win vitality

Zhang Yipeng, Vice President of Inner Mongolia Yili Industrial Group Co., Ltd.

Yili has been deeply engaged in international layout for more than 10 years and has gradually created a development path that connects production and sales and connects China and abroad. At present, the group has 15 R&D and innovation centers and 81 production bases around the world, and its global partners cover more than 2,000 leading companies in 39 countries.

With excellent quality, build a solid foundation of trust. In China, the group has established food safety standards. Only products that fully meet the requirements of internal control lines can go out of the factory and go to the market. In countries and regions jointly building the "Belt and Road" initiative, the group will integrate this set of high standards into the entire process of raw material procurement, production and processing, and logistics distribution.

Use localized operations to stimulate win-win vitality. In terms of talent localization, the proportion of local employees of overseas subsidiaries currently exceeds 90%; in terms of product localization, Yili conducts in-depth research on local consumption habits and taste preferences, and tailors a rich and diverse product; in terms of supply chain localization, it prioritizes cooperation with local suppliers, and localized procurement of overseas subsidiaries accounts for more than 70%.

Tell your cooperation story with an open attitude. In recent years, Yili Modern Smart Health Valley, located in Hohhot, Inner Mongolia, has held more than 30 international exchange activities of various types, attracting reporters from many overseas media to visit on-site, and intuitively demonstrate the development concept and technical level of China's dairy industry. Overseas factories also insist on openness and transparency. The Yili Indonesian factory is open to visit and conduct study and study activities for surrounding primary and secondary schools, enterprises and institutions for free, and receives a large number of visitors every year.

Expand the international market and consolidate the quality foundation

Gao Yalan, member of the Party Committee of Shaanxi Xifeng Wine Factory Group Co., Ltd. and deputy general manager of Shaanxi Xifeng Wine Co., Ltd.

Xifeng Group adheres to the concept of "using wine as a medium and culture as a bridge" and actively integrates into the construction of the "Belt and Road".

In terms of quality control, the group has established a digital quality management system covering the entire industrial chain to achieve traceable management of the entire process from raw materials to finished products. Through the "1 N" collaborative innovation mechanism of industry, academia and research, 7 internationally leading scientific research results have been achieved.

In terms of international market expansion, the group adheres to market-oriented and localized strategies, and develops products based on the consumption habits and cultural characteristics of different regional markets. At present, sales networks have been built in Southeast Asia, Europe, Africa and other regions, trademarks have been successfully registered in 18 countries and regions, and products have been sold to more than 30 countries and regions, and a complete international intellectual property protection system has been established.

In terms of cultural communication, Xifeng Liquor promotes the overseas dissemination of Chinese culture by organizing traditional art exhibitions such as Qin Opera and Huayin Lao Opera. At the same time, relying on the Xifeng Old Street project, we continue to enhance the brand's international influence. We have now obtained a number of international quality certifications and have won many awards in international competitions.

Focusing on digital and intelligent transformation and green transformation, the group has built a 100,000-ton digital and intelligent factory, and ensured product quality through strict quality control measures such as setting up seven major checkpoints and 55 defense lines. At the same time, the concept of green and low-carbon will be integrated into the manufacturing link, rely on advanced technology to implement energy conservation and emission reduction, and achieve intensive production.

Xifeng Group will continue to adhere to integrity and innovation, deepen international cooperation, promote Chinese liquor to the world, and help jointly build the "Belt and Road" countries to learn from each other and economic and trade cooperation.

Polish your travel card to show the charm of Bashu

Wei Ke, Secretary of Xindu District Party Committee, Chengdu City, Sichuan Province

As one of the "Three Capitals of Ancient Shu", Xindu District of Chengdu City, Sichuan Province has deepened the integration of culture, business, tourism and sports. With the brand of "Fragrant City Treasure Land and Ancient Shu New Capital" as the leader, it has accelerated the creation of four business cards: Bright and Boiling Tour, Ancient Shu Cultural Tour, Film and Television Performing Arts Tour, and Trendy Sports Tour, attracting guests from home and abroad to visit.

IP linkage to polish the business card of the beautiful Boiling Travel. With special IPs such as Shujin Shu embroidery and giant pandas as the link, a silk-themed museum has been built. Shujin Shu embroidery products are exported to countries and regions such as India and Pakistan. The Tianfu Boiling Town, covering an area of ​​6,000 acres, attracts more than 6 million tourists every year.

Inherit and innovate, polish the business card of ancient Shu cultural travel. Relying on humanistic resources such as Baoguang Temple and Guihu, the "Yang Sheng'an Literary Award" was established for the global Chinese literary world and the "Sheng'an Cultural City Alliance" to promote cultural exchanges and cooperation.

Brand empowerment, polish the business card of film and television performance games. As the filming location of many classic film and television works, Sichuan TV has jointly created the Golden Panda International Film Festival ultra-high-definition film and television base, and relies on Time 520 Cultural and Creative Park to hold more than 60 large-scale domestic and foreign events, including the 2024 Silk Road International Fashion Week, to give full play to the advantages of Sichuan Conservatory of Music to promote art exchanges between China and foreign countries.

Organize the competition camp and polish the business card of trendy toys and sports tours. Create sports scenes such as football, dry snow, curling, etc., and the Jianfeng Dry Ski Resort undertakes preparation and training for relevant athletes. Chengdu Rongcheng Football Club, World Snooker College Southwest Branch, etc. have successively settled, hosting Universiade water polo and roller skating, baseball and softball events with high quality, showing the world the Chinese style and the charm of Bashu.

Optimize financial services to build an innovative ecosystem

Li Nanqing, Party Secretary and President of Shenzhen Qianhai WeBank Co., Ltd.

Mutual learning between civilizations is about action. China's practice in the field of digital inclusive finance can provide reference for countries and regions jointly building the "Belt and Road". Through technological innovation, WeBank allows more customers to enjoy convenient financial services, and strives to improve the coverage, availability and satisfaction of financial services.

Over the past 10 years, WeBank has built a distributed core system with completely independent intellectual property rights, realizing independent control over software and hardware, and has applied for more than 4,100 patents in total; based on a series of breakthrough technological innovations, it has successfully launched digital financial products, serving more than 430 million individual customers in total.

Under the guidance of the joint construction of the "Belt and Road" initiative, digital technology has become a link to promote cross-regional collaborative innovation and jointly build and share development achievements. WeBank actively responded and helped to jointly build the "Belt and Road" and the construction of the Guangdong-Hong Kong-Macao Greater Bay Area with high quality.

In June 2024, WeBank was approved to establish WeBank Technology Co., Ltd. in Hong Kong. Relying on technical accumulation and practical achievements in the field of digital finance, WeBank Technology provides digital finance and digital infrastructure solutions for countries and regions jointly building the "Belt and Road" to improve its financial technology capabilities and digital services. Up to now, WeBank Technology has established cooperative relationships with more than 40 companies in nearly 20 countries and regions.

In the future, WeBank will continue to promote scientific and technological innovation and deepen international cooperation, seize new opportunities for digital and intelligent development, jointly build a cross-regional innovation ecosystem, expand win-win development space, and contribute more to the high-quality joint construction of the "Belt and Road".

Build a communication bridge to promote interconnection

Livia Mara, assistant editor-in-chief of Brazil's Sao Paulo's Petré

China is Brazil's largest trading partner, but economic and trade exchanges are not the only connection between the two countries. We know that communication is the best way to cross distances and build bridges. There are about 300,000 Chinese people in Brazil, most of whom live in São Paulo. In order to enable Brazilian readers to understand China's economic, political, scientific and technological innovation and other developments in a timely manner, the São Paulo Page set up a permanent correspondent station in Beijing two years ago. We always adhere to the rigorous editorial policy, adhere to the principles of independence and diversification, and bring relevant information about China to readers.

We closely monitor and continue to report on the progress of the joint construction of the Belt and Road Initiative, which is not only related to investment and trade, but more importantly, it can promote connectivity among countries. We have seen more countries and regions joining this initiative, reflecting everyone’s needs and changes, proving that different countries and regions can be connected through cooperation.

The world today faces a lot of pressures and challenges, and we believe that China's experience can help solve these problems. China is a role model worth learning from. Whether it is the potential and driving force of economic growth, the great progress made in scientific and technological development, and its leading advantage in the field of renewable energy, China has brought a lot of inspiration to Brazil.

Environmental protection and green development have become global issues. We need to jointly build a sustainable future to benefit all mankind. For journalists, in-depth communication is essential. Platforms like this forum are very important. We need to build a more harmonious society through communication.

"People's Daily" (10th edition, September 26, 2025)