Tell Our Story Of "common Prosperity" Overseas (the Land Is Prosperous)
Tell Our Story Of "common Prosperity" Overseas (the Land Is Prosperous)
The picture shows the poster of the TV series "Mountains and Seas". Photo provided by the film crew not long ago, the TV series "Mountain and Sea Love" was popular in Kazakhstan and Kyrgyzstan under the promotion of relevant international communication projects of the State Administration of Radio and Television, with an audience coverage of more than 90%.

The picture shows the poster of the TV series "Mountains and Seas".
Photo provided by the film crew
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The picture shows the poster of the TV series "Mountains and Seas".
Photo provided by the film crew
Not long ago, the TV series "Mountains and Seas" was popular in Kazakhstan and Kyrgyzstan under the promotion of relevant international communication projects of the State Administration of Radio and Television, with an audience coverage rate of more than 90%, which once again aroused empathy in people on foreign lands thousands of miles apart.
"The Love of Mountains and Seas" tells a story of "common prosperity". The people of Xihaigu area in Ningxia have escaped poverty under the counterpart aid of Fujian, which has obvious regional characteristics and is an epic of the people "growing" from the loess and yellow sand. At the same time, it has a distinct realistic style, real and simple in the image style, and sees the big from the small in narrative techniques, striving to be plain.
Since its broadcast, "Mountains and Seas" has not only achieved cross-cultural broadcasting in North America, some countries in Southeast Asia, some countries in West Asia, and some countries in Africa, but also expanded its communication scope with the help of global streaming media platforms and promoted word-of-mouth dissemination with a 98% audience praise rate. In order to better get closer to different cultural contexts, the play has also completed the translation of multiple languages such as English, French, Spanish, German, Korean, Lao, Indonesian, Arabic, etc.
As the main creative team, we regard "seeking truth" as the top priority of our creation. This reality is the vigorous vitality in the process of Chinese modernization that has infected global audiences and allowed the works to gain lasting communication power.
Carrying the instructions of the builders of Minning Town and witnesses of Fujian-Ningxia collaboration, after receiving the creation task of "Mountains and Seas", we conducted face-to-face interviews and on-site experiences for nearly 5 months. Finally, we found that what grew out of the land was the story, and the truth itself was enough to touch people's hearts. During the shooting process, we seemed to have re-taken the path of poverty alleviation for the people of Xihaigu, and empathized with their enthusiasm for pulling a cart across a hundred miles. The first home I have built in the "land nest", the cultivated land inch by inch on the Gobi Desert, the fine flow in the canal nourishes the seeds of hope, and the upright telephone poles... We took the audience and the characters in the play to experience it with each step and every thing. In this way, the magnificent sunset in the northwest of the motherland can be reflected on the faces of the characters in the play, the main creators inside and outside the play, and the audience outside the screen.
The crew's shooting location is in Minning Town. During the filming, the staff went to restaurants with local residents and went to night markets, enjoying a rich and convenient daily life, and were infected by their pride in their homes. This is a modern town built on the Gobi Desert. When the dry sand beach really becomes a golden sand beach, it is more spectacular than the special effects of fantasy and fantasy dramas and more shocking than superhero movies. This sense of pride also belongs to every crew member. Through the creation of this work, we have gained a valuable spiritual wealth and hope to pass it on.
Because of the "seeking truth" in the narrative, "Mountains and Seas" has a natural advantage in external communication. No matter in any era or cultural context, people are facing the proposition of survival and development. Through their own experience of poverty alleviation, the people of Xihaigu have given a common solution - to be beautiful, be down-to-earth, and change their lives with their hands. "Mountains and Seas" shows simple materialist wisdom, opens up different cultural contexts, and smooths the hearts of every audience.
Whether it is agricultural civilization or nomadic culture, whether it is agriculture, industry or the tertiary industry, the development of society will always be connected with the land. "The Love of Mountains and Seas" traces back to such an innate and common gene. Therefore, the "seeking truth" in the creation of "Mountains and Seas" is not only a pursuit of a realistic aesthetic that is close to reality, but also a closeness to the "truth" of truth.
As a main theme work, the grand proposition discussed in "Mountains and Seas" is also popular among audiences from all over the world. The relationship between people, people and society, and people and nature, "Mountains and Seas" all give solutions with Chinese characteristics and rooted in the Chinese-style modernization process. Achieve common prosperity through collective cooperation, both the subjective initiative of conquering nature and the traditional wisdom of "harmony between man and nature". "Mountains and Seas" also happens to provide global audiences with a sample for understanding Chinese wisdom. The audience's understanding of text in different contexts can feed back our creations, enhance our creative confidence, and encourage us to continue to tell good Chinese stories.
"People's Daily" (Page 08, October 2, 2025)
(Editors: Bai Yu, Wei Jia)