On September 24, Li Lan of Leju Finance, Huida Sanitary Ware (.SH) released an investor relations activity record form, explaining the company's operating conditions and future plans for overseas markets.

Huida Sanitary Ware pointed out that with the gradual implementation of policies such as 3C certification, smart toilet grading standards and water efficiency marking, the industry's entry threshold and product quality requirements have been significantly improved. The smart toilet industry is shifting from price competition to differentiated competition in functions, technology, quality and experience.

While policy implementation enhances consumer awareness and trust, it also accelerates the withdrawal of small and medium-sized brands with weak technology and irregular quality in the industry, which is conducive to further expanding market share among leading companies with R&D capabilities, quality control and brand advantages.

Regarding retail end operations, Huida Sanitary Ware stated that it will adhere to omni-channel deep cultivation and digital transformation. In order to continuously consolidate retail end business, the company has always adhered to the fundamental starting point of using user needs, made precise efforts in the four major directions of channel, products, marketing and services, and deepened consumer experience through scenario-based design.

In terms of channels, we will continue to promote the "Thousands of Businesses and Ten Thousands of Stores" and "Thousand Counties and Ten Thousand Towns" plans, build a store matrix covering all consumption scenarios through specialty stores, home decoration stores, bureau-changing stores, and cooperating with JD.com, Tmall and other platforms, and actively deploy traditional e-commerce and live e-commerce platforms. The company focuses on online and offline linkage to form a closed loop of "online drainage-offline experience-repurchase conversion". In terms of products, we focus on health, intelligence and green directions, focus on the pain points of the segmented market, improve the speed of new products to be launched, and continue to improve the diversified and integrated product matrix, covering multiple price bands to meet the needs of different consumers and enhance product competitiveness.

In terms of marketing, we will continue to improve the efficiency of new product promotion and traffic conversion rate; in terms of service, we will continue to promote the "pre-sale-in-sale-after-sale" full-process integrated service strategy, and continuously improve the user experience through coordinated empowerment between headquarters and regional and closed-loop management of digital systems.

In overseas markets, Huida Sanitary Ware will adhere to the principle of "seeking progress while maintaining stability", actively adjust its customer and market structure, continue to follow national strategies such as the "Belt and Road", and actively expand markets such as the Middle East and Southeast Asia. Continuously improve the product capabilities of international business, provide customized product support to customers, and enhance customer stickiness. In addition, the company continues to implement the strategy of gathering large customers, continuously improves the level of localized services, and improves the close cooperation between key customers and the stability of long-term cooperation.