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Diversified Markets Are A Foregone Conclusion. How Can Ningbo Companies Reach The "New World"?

Diversified Markets Are A Foregone Conclusion. How Can Ningbo Companies Reach The "New World"?

Diversified Markets Are A Foregone Conclusion. How Can Ningbo Companies Reach The "New World"?

In Guangzhou in October, the heat wave is still lingering. At around 2 o'clock yesterday afternoon, in the outdoor 9.0 exhibition area, businessmen from all over the world were crowded together. Shi Minxue, deputy general manager of Ningbo Ruyi Co., Ltd., had just received old friends from Mexico.

In Guangzhou in October, the heat wave is still lingering.

At around 2 o'clock yesterday afternoon, in the outdoor 9.0 exhibition area, businessmen from all over the world were crowded together. Shi Minxue, deputy general manager of Ningbo Ruyi Co., Ltd., had just received old friends from Mexico and was "retained" by a new customer from Brazil.

She got right to the point: “Our customers are gradually spreading all over the world!”

As the traditional European and American markets evolve at an accelerated pace, "not putting eggs in the same basket" has become the consensus among foreign trade companies. But how to find the "basket" and how to enter the "eggs"? Each enterprise "shows its own special abilities."

"The Middle East is the market we will focus on next. After the Canton Fair, we will leave to participate in a local logistics exhibition in the Middle East." Shi Minxue said that in addition to traditional offline exhibitions, Xilin, a brand of Ruyi Co., Ltd., has also begun to deploy online, and is gradually advancing on platforms such as , and etc.

Jointly building the “One Belt, One Road” countries has become a high-frequency word among more and more Ningbo’s foreign trade population.

Walking into the booth of Ningbo Yongtaiping Import and Export Co., Ltd., a variety of circuit boards were hung all over the booth, and colorful reminder lights were attached below, visually displaying the internal structure of the components.

"Many customers from the countries co-building the 'Belt and Road' are very interested in these products. Although this is not a very sophisticated technology, they do not have it, so they need to buy the core parts from us, which can be used as control panels for home appliances such as range hoods and blenders." Wang Dingying, general manager of Yongtaiping, said that after several years of cultivation, the company's market share in the countries co-building the "Belt and Road" has increased from 5% to 20%.

Ying Xiuzhen, Vice President of China Base Ningbo Group, was deeply touched by this: "China Base's export growth this year is entirely due to the joint construction of the 'Belt and Road' countries."

Data also confirms this trend. Ningbo’s foreign trade report card for the first three quarters shows that Ningbo’s import and export volume to countries co-building the “Belt and Road” was 551.45 billion yuan, a year-on-year increase of 10.1%, accounting for 50.5% of the city’s total foreign trade in the same period.

Ying Xiuzhen said that no matter how the external environment changes, seeking innovation and change is the eternal law of survival.

From offline exhibitions to online social media, from traditional trade to cross-border e-commerce... no matter the connection methods are ever-changing, the world market is always there.

As Ruyi founder Chu Jiwang said: "We have to use our brains. It's like a buffet. If you want to eat eggs, you have to turn a corner, and there may be eggs around the corner."

How to get there? Yongqi’s footsteps will lead us to find the answer.

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